Chinese vacuum maker Dreame pushes its planned EV with Super Bowl ad
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Dreame Technology, a Chinese robot vacuum maker, aired a $10 million Super Bowl ad for its upcoming electric luxury car, aiming to debut in 2027. The ad featured a vacuum, lawn mower, and a green supercar transforming into robots. Dreame plans to build a plant in Germany and is assembling a team of 1,000 automotive professionals. Despite the U.S. market being largely closed to Chinese EVs due to tariffs, Dreame's 'Nebula' concept car aims to showcase its technology and commitment to the U.S. market.
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