According to reports, Chow Tai Fook's mainland stores will start adjusting gold product prices in mid-March, with an increase of up to 30%

It is reported that Chow Tai Fook (01929.HK) will adjust the prices of gold products in its mainland stores after the Spring Festival. According to the 21st Century Business Herald, several Chow Tai Fook stores have confirmed that this price adjustment may officially start in mid-March. Currently, some stores have received relevant notifications, with the price increase focusing on fixed-price products, expected to rise by 15% to 30%. However, the specific details of the price adjustment and the implementation time will still depend on the adjustment of in-store price tags.

It is understood that a Chow Tai Fook employee posted a price adjustment notice in their social circle, clearly stating that the background for this price adjustment is "the recent impact of international and domestic market factors, with continuous increases in gold and raw material prices." The company plans to adjust the prices of certain products, such as priced gold and gold-inlaid diamond products, after the Spring Festival to align product pricing with market dynamics. It requires all departments and stores to prepare for operational coordination and price management in advance to ensure an orderly price adjustment.

Chow Tai Fook previously completed three rounds of price increases for gold products last year in March, October, and December, with the price increase at the end of October targeting priced gold products, most of which saw an increase of 12% to 18%. If this adjustment goes smoothly, it will be the fourth price adjustment in nearly a year