ZAWYA-PRESSR: FAB launches 'Showing Up Is Rewarding' Ramadan initiative, offering up to AED 40mln in rewards

Abu Dhabi: First Abu Dhabi Bank (FAB), the UAE’s global bank and one of the world’s largest and safest financial institutions, has launched its 2026 Ramadan initiative, “Showing up is Rewarding”, in supportof the UAE’s Year of the Family. The campaign is inspired by the everyday ways people show up for those they call family, whether by spending time together, offering support, or backing the homegrown businesses that bring communities closer.As part of the initiative, FAB is offering total cash prizes of up to AED 40 million, with 20 customers each standing a chance to win up to AED 2 million. Customers can enter the draw by applying for selected FAB products, including credit cards, current and savings accounts, personal loans, mortgages and auto loans, with each qualifying product category providing an opportunity to win AED 500,000.If you’re selected, FAB will match your savings, your spend, or even your loan amount.Reflecting the spirit of the Year of the Family, the Ramadan initiative also highlights FAB’s long‑term support for UAE‑grown and community‑rooted businesses. By showing up for these enterprises at critical moments of their growth, FAB has helped them scale sustainably and create spaces where families and communities come together. This includes businesses such as Trèsind Studio, Al Barq and % Arabica, whose success stories demonstrate how consistent financial partnership and shared commitment over time translate into cultural impact, job creation and meaningful contributions to the national economy.Through “Showing up is Rewarding” FAB underscores its ongoing commitment to supporting individuals, families and high potential SMEs with targeted financial solutions and advisory support, thereby helping to strengthen the UAE’s communities and contribute to its long‑term prosperity, during Ramadan and beyond.-ENDS-About First Abu Dhabi Bank (FAB)Headquartered in Abu Dhabi with a global footprint beyond 20 markets, FAB is the finance and trade gateway to the Middle East and North Africa region (MENA). With total assets of AED 1.40 trillion (USD 382 billion) as of December-end 2025, FAB is among the world’s largest banking groups. The bank provides financial expertise to its wholesale and retail client franchise across three business units: 1) Investment Banking & Markets, 2) Wholesale Banking, and 3) Personal, Business, Wealth & Privileged Client Banking Group.FAB is listed on the Abu Dhabi Securities Exchange (ADX) and rated Aa3/AA-/AA- by Moody’s, S&P, and Fitch, respectively, with a stable outlook. On sustainability, FAB holds an MSCI ESG rating of ‘AA’, and is also ranked among the top 6% of banks globally by Refinitiv’s ESG Scores and ranked the Best diversified bank in MENA by Sustainalytics ESG Risk Rating.For further information, visit: www.bankfab.comFor media-related queries, please contact the Communications team on PRandmedia@bankfab.comSend us your press releases to pressrelease.zawya@lseg.comDisclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.