WPP is expected to lay off employees after integrating its creative department, with details of the integration likely to be announced by the end of February | Lianhe Zaobao

Global advertising giant WPP plans to integrate its three creative agencies into one, which is expected to lead to layoffs. The integrated business will share more backend resources, aiming to cut costs and provide a single service point. WPP's creative division will operate alongside the existing integrated media and production departments, while independent agencies will continue to operate autonomously. The company is expected to announce the restructuring news by the end of February and increase investment in artificial intelligence services. Due to client losses and profit warnings, WPP's stock price has plummeted and is under pressure