Asos Pops Up in Aspen for President’s Day

Retailtouchpoints
2026.02.11 14:12
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Asos has launched a pop-up retail experience in Aspen, Colorado, coinciding with President’s Day and running through February 16. This marks Asos's fourth experiential pop-up, following previous events in Manhattan and the Hamptons. The activation includes a dedicated pop-up at The St. Regis Aspen Resort, featuring curated winter items, and in-room catalogs for hotel guests. Additionally, Asos will have a presence at The Snow Lodge Aspen with branded activities like a hot chocolate cart. This initiative aims to enhance the winter fashion experience in Aspen during a peak tourist week.