CHOW TAI FOOK's flagship store on Guangdong Road, approximately 10,000 square feet, opens with an interactive experience area

CHOW TAI FOOK (01929.HK) opened its first flagship store on Canton Road in Tsim Sha Tsui, with a store area of approximately 10,000 square feet and an investment of several tens of millions, making it the largest store in the Hong Kong and Macau region. The store features an interactive experience area that recommends personalized products to customers through the MBTI personality test, as well as a brand history display area.

The group stated that this flagship store is an important milestone in the brand's transformation journey, which will further enhance the brand image and optimize the operational model, positioning itself as a global Chinese luxury brand and showcasing new concepts in brand transformation.

The group's vice chairman, Zheng Zhiheng, indicated that in the future, they will continue to base their efforts on five strategic guidelines to continuously improve store efficiency, attract customers through higher quality and diversified product offerings and services, while actively implementing international market expansion to achieve the vision of brand transformation, continuously optimizing the group's profit quality and enhancing profit resilience