Hotel group Accor narrowly beats profit expectations in 2025
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French hotel group Accor reported an annual core profit of 1.20 billion euros for 2025, slightly above market expectations. This growth was driven by a diversified hotel portfolio and an expanded loyalty program. CEO Sébastien Bazin highlighted the integration of AI into their operations, including a new AI-powered booking tool. Revenue per available room increased by 4.2% to 76 euros. Accor confirmed its mid-term guidance and plans a share buyback program worth 450 million euros for 2026.
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