<div id="readability-page-1"><div><p><span>AppLovin (APP) is moving to build its own social networking platform, according to comments made by a senior executive on a recent podcast. The move follows the company's unsuccessful bid to acquire TikTok's business outside China. Shares of AppLovin rose 2.30% to $413.70, bringing its market capitalization to approximately $139 billion. </span></p><p><span>Chief Product and Engineering Officer Giovanni Ge said on a recent podcast that AppLovin's strategy would invert Meta's model: rather than building a social network first and monetizing later, AppLovin would leverage its existing advertising infrastructure to create a new social ecosystem.</span></p><p><span>Owning the platform would allow AppLovin to reduce reliance on third-party distribution and generate more first-party data for its Axon AI engine.</span></p><p><span>If executed, the shift would give AppLovin direct control over user data and ad inventory, positioning it in competition with Meta (META), TikTok and Snap (SNAP). The move comes as the stock has fallen roughly 40% this year.</span></p></div></div>

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<p>AppLovin (APP) plans to create its own social networking platform after failing to acquire TikTok's business outside China. Shares rose 2.30% to $413.70, with a market cap of about $139 billion. Chief Product and Engineering Officer Giovanni Ge stated that the strategy will leverage existing advertising infrastructure to build a new social ecosystem, reducing reliance on third-party distribution and enhancing first-party data for its Axon AI engine. This shift aims to position AppLovin against competitors like Meta, TikTok, and Snap, despite a 40% stock decline this year.</p>

- AppLovin (APP) plans to develop its own social networking platform after an unsuccessful attempt to acquire TikTok's business outside China.  
- The company's shares increased by 2.30% to $413.70, resulting in a market capitalization of approximately $139 billion.  
- This strategy aims to leverage existing advertising infrastructure, gain control over user data, and compete with Meta, TikTok, and Snap, amidst a 40% decline in stock value this year.

AppLovin Plans Social Platform After TikTok Bid