Spring Festival consumption data: The Spring Festival travel rush set a record for the highest number of travelers, domestic tourism popularity increased, and box office performance was weaker than in previous years

Soochow Securities Co., Ltd. pointed out that during this year's Spring Festival, the number of travelers reached a historical high, domestic tourism heat increased, while outbound travel heat decreased. The number of domestic flights during the Spring Festival holiday increased compared to last year, reflecting the rise in domestic tourism. The box office performance of movies was poor, with the cumulative box office during the Spring Festival period only reaching 4.36 billion yuan, lower than the average level of previous years. It is expected that consumer spending for the whole year will receive more policy support, with the policy focus shifting to consumer loans, service consumption, and other areas