<div id="readability-page-1">Geely Auto – assembler of mainland China’s bestselling pure electric vehicle (EV), the Galaxy Xingyuan – said it is betting on longer-range and faster-charging technologies, rather than price cuts, to consolidate its leading position in the world’s largest car market. Jerry Gan Jiayue, CEO of the firm’s car subsidiary, pledged that the carmaker, as a bellwether player, would “oppose involution”, while staying committed to driving the growth of China’s automobile sector. Involution refers to fierce competition that drives down prices and undermines sustainable growth. In some cases, manufacturers sell products below cost just to keep rivals at bay. “We promise to compete in the market based on technology, quality, brand, service and corporate ethics,” Gan said. “Our priority will be doing things that are truly valuable to the customers, the industry and society.” His comments are expected to set the tone for the industry this year amid a bearish delivery outlook. Geely, the mainland’s second-largest carmaker by sales, became the first major Chinese automotive group to unveil its pricing strategy for 2026, as expectations of a fresh discount war have heightened owing to lacklustre sales in January. Gan said Geely would enable its Xingyuan EV to drive longer distances on a single charge via a new 800-volt ultra-fast charging system, a feature that the company hoped would allay lingering concerns about driving range and attract new buyers.  Priced between 68,800 yuan (US$9,988) and 98,800 yuan, the Xingyuan outsold other pure EV models in the market last year when its deliveries surged nearly ninefold to 459,000 units, according to a list compiled by a unit under the state-owned China Automotive Technology and Research Centre. The Xingyuan’s entry-level edition can go as far as 310km on a single charge. Gan did not disclose what mileage an upgraded Xingyuan could offer. Existing versions of the model can support fast charging that gives it a nearly 200km range after about 20 minutes of charging. An ultra-fast electrical system combined with a high-performance battery currently allows EVs on the mainland to drive up to 400km after a 10-minute charge. In December, Geely launched a 2 billion yuan facility for safety tests in Ningbo, an industrial hub in eastern Zhejiang province, showing its resolve to buck the trend of aggressive discounting. That centre, touted as the largest of its kind in the world, covers the full spectrum of car safety testing, including high-speed crash tests, battery powertrain checks, and cybersecurity and health-related evaluations. While China remains the world’s largest automotive and EV market, domestic carmakers engaged in vicious price competition over the past two years as part of a broader battle for market share. Only a handful of the nearly 50 mainland-based EV builders, such as BYD and Stellantis-backed Leapmotor, have been able to turn a profit amid the market’s price wars. Over the past two years, price cuts initiated by the likes of BYD and Tesla always prompted smaller rivals to immediately follow suit to protect their market share. On Tuesday, the CEO of premium EV maker Xpeng, He Xiaopeng, said that the company would release several new models to compete across multiple market segments. He said the company’s self-driving, artificial intelligence and robotics technologies are expected to convince more Chinese drivers of the carmaker’s innovative capabilities. Deutsche Bank last month forecast China’s car sales – including EVs and petrol cars – to fall 5 per cent this year, while UBS projected a 2 per cent decline because of overcapacity and reduced government support.</div>

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<p>Geely Auto is focusing on longer-range and faster-charging technologies instead of price cuts to maintain its leadership in China's EV market. CEO Jerry Gan Jiayue emphasized competing on technology, quality, and ethics, opposing the trend of aggressive price competition. Geely's Galaxy Xingyuan EV, priced between 68,800 and 98,800 yuan, aims to address range concerns with an 800-volt ultra-fast charging system. Despite a bearish sales outlook, Geely's strategy marks a shift from the price wars that have plagued the industry, as many manufacturers struggle to remain profitable amid fierce competition.</p>

- Geely Auto, which assembles China’s leading electric vehicle, the Galaxy Xingyuan, is focusing on advanced technologies instead of price cuts to maintain its market position.  
- CEO Jerry Gan Jiayue emphasized the company's commitment to quality and innovation over price reductions, amid a challenging sales outlook for the automotive industry.  
- Geely aims to enhance the Xingyuan's range with new charging technologies while opposing aggressive price competition that has recently plagued the market.

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China’s Geely bets on longer-range, faster-charging tech over fresh EV price war