Loving Tan introduces revolutionary 10-minute express tan, redefines self-tanning with sleek new brand look. Founded in 2010.

In February 25, 2026, Loving Tan, a renowned self-tanner brand and a major player in the professional tanning industry, marked the beginning of an exciting new chapter. Established in 2010 by an Australian attorney, Loving Tan's primary goal has been to provide consumers with high-quality tanning results similar to those achieved in salons, but in the comfort of their homes. Since its inception, the brand has gained trust and recognition among a global audience.