Genesis is launching its first ultra-luxury minivan, but most buyers won’t see it
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Genesis is entering the premium multi-purpose vehicle market with its first ultra-luxury minivan, targeting China. Following its tenth anniversary, the brand aims for significant growth with plans for new electric SUVs and performance vehicles. Despite its global success, Genesis has struggled to establish a foothold in China since its 2021 launch, making this minivan a potential breakthrough vehicle.
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