Lu Weibing predicts that the price increase for the Mi Body will continue until the end of 2027, and Xiaomi is currently not facing shortages

Xiaomi Group-W (01810.HK) partner, president, and president of the mobile phone department Lu Weibing was asked about the price increase of memory chips at an event. He expects the current price increase trend to continue until the end of 2027, and the speed of price increase is extremely fast, with the quotes in the first quarter of this year being nearly four times that of the same period last year. He also believes that the impact of this round of price increases is very significant, affecting not only mobile phones but the entire consumer electronics industry, with no players in the industry being spared.

As for Xiaomi's countermeasures, Lu Weibing stated that the group maintains a very good cooperative relationship with the five major global memory manufacturers, and from a supply perspective, Xiaomi is currently not facing any shortages. At the same time, he believes that Xiaomi currently still has relative advantages in terms of priority and pricing for memory supply. As the cost of memory accounts for an increasing proportion of the overall cost, thanks to the progress in high-end development in recent years, Xiaomi is in a better position than its peers to cope with the current price increase of memory chips