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<h2>Key Points</h2><ul><li>In the past decade, Strategy shares have climbed 700%, crushing the S&amp;P 500.</li><li>Investors who buy this stock must be bullish on Bitcoin, as well as management’s ability to operate with proper risk management. </li><li>The upside and downside are amplified, so investors have to handle volatility. </li><li>10 stocks we like better than Strategy ›</li></ul>Over the past 10 years, the S&amp;P 500 index has generated a total return of 311% (as of March 3). Despite the stock market's above-average performance, certain investors just want bigger gains.Strategy did the job. In the past 10 years, the company co-founded by billionaire Executive Chairman Michael Saylor has seen its share price skyrocket 700%, despite falling 72% from its peak.Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an &#34;Indispensable Monopoly&#34; providing the critical technology Nvidia and Intel both need. Continue »Can this cryptocurrency stock beat the market in the long run?<img alt="Charts and data on paper and a laptop." src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg1ODQyMy9jaGFydHMtb24tcGFwZXItYW5kLWxhcHRvcC5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg1ODQyMy9jaGFydHMtb24tcGFwZXItYW5kLWxhcHRvcC5qcGcmdz03MDA"/>
Image source: Getty Images.
<h2>The upside is massive</h2>Ever since Strategy completely altered its business objective to become a Bitcoin (CRYPTO: BTC) treasury company in 2020, it has done a great job of rewarding shareholders, as it now owns $50 billion worth of the crypto. But investors can't buy this stock without being bullish on Bitcoin.At a high level, this company raises capital via equity and debt offerings to buy the top digital asset. As part of the 42/42 plan, Strategy's goal is to raise $42 billion of equity and $42 billion of fixed income. This gives it the firepower to keep accumulating Bitcoin on its balance sheet.Strategy essentially accesses capital at attractive terms. And it hopes to capture much larger returns from Bitcoin. By giving investors a way to make a levered bet on the price of Bitcoin, Strategy possesses what I believe to be massive long-term upside. There's no denying that this stock can outperform the S&amp;P 500. It obviously depends on Bitcoin's price continuing to appreciate over the next 10 years. Robust capital markets must also be there to provide the critical financing mechanism to keep the flywheel going. And the management team, including Saylor and CEO Phong Le, have to continue operating with proper discipline and risk management to ensure survival, particularly during down markets.<h2>Extreme volatility</h2>In order to achieve what could be fantastic returns, investors need to deal with the volatility, which can be extreme. That's the psychological price you must be willing to pay.Since it reached a peak in October 2025, Bitcoin's price is down 46%. During that same stretch, Strategy shares have tanked 62%. The S&amp;P 500 index is up 1%.But Strategy gains more on the upside. In 2024, its stock soared 358%, significantly outperforming Bitcoin's 119% rise. One thing is certain: Investors shouldn't even consider adding Strategy to their portfolios if they can't stomach the inevitable ups and downs. Buying and selling at the wrong times can lead to losses. But if you're able to buy now and hold for the long term, you're positioned to beat the market.<h2>Should you buy stock in Strategy right now?</h2>
Before you buy stock in Strategy, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Strategy wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $534,008!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,090,073!*
Now, it’s worth noting Stock Advisor’s total average return is 949% — a market-crushing outperformance compared to 190% for the S&amp;P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of March 8, 2026. Neil Patel has positions in Strategy. The Motley Fool has positions in and recommends Bitcoin. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
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Strategy shares have surged 700% over the past decade, significantly outperforming the S&P 500's 311% return. Investors must be bullish on Bitcoin and management's risk management capabilities, as the stock is highly volatile. Strategy aims to raise $42 billion in equity and fixed income to continue accumulating Bitcoin, which it currently holds worth $50 billion. While the potential for high returns exists, investors should be prepared for extreme price fluctuations. The Motley Fool's Stock Advisor has identified 10 better investment options than Strategy.

- Strategy shares have increased by 700% over the past decade, significantly outperforming the S&P 500, which grew by 311%.  
- The company has transitioned into a Bitcoin treasury firm, accumulating $50 billion in Bitcoin, but investors face significant volatility and must be bullish on Bitcoin for potential gains.  
- Despite the extreme ups and downs, Strategy has shown potential for long-term profitability, although analysts recommend other stocks as better investment opportunities.

Can Strategy Stock Beat the Market?