<div id="readability-page-1"><blockquote><ul><li>BYD is considering entering competitive motorsports, including F1 and endurance racing, to boost its global brand appeal, Bloomberg reported.</li><li>A potential entry would face high financial costs and strong resistance from existing F1 teams.</li></ul></blockquote><figure id="attachment_137520"><img src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/03/2026031014371681.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1600" height="900" original-src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/03/2026031014371681.jpg"/><figcaption id="caption-attachment-137520">(BYD Yangwang U9 Xtreme. Image credit: Yangwang)</figcaption></figure><p>BYD is considering options to enter competitive motorsports, including Formula One, in an effort to boost the Chinese brand's global appeal, according to a Bloomberg report on Tuesday.</p><p>The automaker is considering various options following its rapid growth in overseas markets and competitive racing's continuing shift toward hybrid engines, the report said, citing people familiar with the matter.</p><p>These range from the World Endurance Championship, which includes the 24 Hours of Le Mans race, to F1, either through building its own team or potential acquisitions, the people added.</p>    <div>        <p><span>Join us on </span>            Telegram            <span> or </span>            Google News        </p>    </div><p>Any move by BYD would be a rare direct attempt by a Chinese manufacturer to take on a sport dominated by European and US teams.</p><p>The potential costs of entering F1 could be a significant obstacle for BYD, according to one of the people. Developing and entering a car often takes years of negotiations and costs as much as $500 million a season, Bloomberg noted.</p><p>An F1 partnership would significantly boost BYD's awareness in the US, even though the company currently doesn't sell cars there due to high tariffs and market restrictions.</p><p>Mohammed Ben Sulayem, president of the FIA, Formula One's governing body, has been vocal about welcoming a Chinese team.</p><p>In an interview with Le Figaro last year, he said bringing in a Chinese manufacturer would be the next logical step for F1 following the arrival of Cadillac, the Bloomberg report noted.</p><p>Existing teams tend to be resistant to new entrants into the sport. Any new team would dilute prize money and potentially team valuations as well.</p><p>Buying into an F1 team is a more common approach, although full team sales are rare, Bloomberg said. For 2026, F1 has implemented new hybrid power rules that include boosting battery capacity.</p><p>After years of rapid development, BYD has become the world's largest new energy vehicle (NEV) manufacturer and is now exploring the ultra-premium market.</p><p>Its Yangwang U9 Xtreme achieved a lap time of 6 minutes, 59.157 seconds at Germany's Nürburgring circuit in September 2025, becoming the first pure-electric production vehicle to break the 7-minute mark on the track.</p>    <div>        <div>            <p><img width="768" height="432" src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2025/08/2025082609174829-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2025/08/2025082609174829-768x432.jpg"/>                            </p>        </div>        <div>            <p>BYD Yangwang U9 test car sets global EV top speed record at 472.41 km/h</p>            <p>The Yangwang U9 test vehicle is equipped with four electric motors, delivering a combined output exceeding 3,000 Ps.</p>                    </div>    </div>                                                                                    </div>

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<p>BYD is reportedly exploring entry into competitive motorsports, including Formula One and endurance racing, to enhance its global brand appeal. The automaker is considering various options, such as building its own team or acquiring an existing one, amid high financial costs and resistance from current F1 teams. A partnership in F1 could significantly increase BYD's visibility in the US market, despite current sales challenges. The move aligns with F1's new hybrid power rules and BYD's rapid growth as a leading new energy vehicle manufacturer.</p>

- BYD is exploring entry into competitive motorsports, including Formula One, to enhance its global brand recognition, following significant growth in overseas markets.  
- The company faces substantial financial hurdles, with F1 entry costs potentially reaching $500 million per season and resistance from existing teams concerned about diluted prize money.  
- A partnership with F1 could boost BYD's visibility in the US market, despite current market restrictions and high tariffs affecting vehicle sales.

BYD reportedly explores F1 entry to boost global brand appeal