<p>Whales with a lot of money to spend have taken a noticeably bullish stance on <strong>Booking Holdings</strong>.</p>
<p>Looking at options history for Booking Holdings (NASDAQ:BKNG) we detected 71 trades.</p>
<p>If we consider the specifics of each trade, it is accurate to state that 42% of the investors opened trades with bullish expectations and 42% with bearish.</p>
<p>From the overall spotted trades, 36 are puts, for a total amount of $3,322,485 and 35, calls, for a total amount of $1,867,936.</p>
<h3>Projected Price Targets</h3>
<p>Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $2500.0 to $5410.0 for Booking Holdings during the past quarter. </p>
<h3>Volume &amp; Open Interest Development</h3>
<p>Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Booking Holdings's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Booking Holdings's substantial trades, within a strike price spectrum from $2500.0 to $5410.0 over the preceding 30 days.</p>
<h3>Booking Holdings 30-Day Option Volume &amp; Interest Snapshot</h3>
<p><img src="https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2026/1773158446_0.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="Options Call Chart" original-src="https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2026/1773158446_0.png"/></p>

<h3>Significant Options Trades Detected:</h3>
<p></p><table>
<thead>
<tr>
<th><strong>Symbol</strong></th>
<th><strong>PUT/CALL</strong></th>
<th><strong>Trade Type</strong></th>
<th><strong>Sentiment</strong></th>
<th><strong>Exp. Date</strong></th>
<th><strong>Ask</strong></th>
<th><strong>Bid</strong></th>
<th><strong>Price</strong></th>
<th><strong>Strike Price</strong></th>
<th><strong>Total Trade Price</strong></th>
<th align="right"><strong>Open Interest</strong></th>
<th align="right"><strong>Volume</strong></th>
</tr>
</thead>
<tbody>
<tr>
<td>BKNG</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/26</td>
<td>$174.8</td>
<td>$156.0</td>
<td>$156.0</td>
<td>$4200.00</td>
<td>$452.4K</td>
<td align="right">36</td>
<td align="right">29</td>
</tr>
<tr>
<td>BKNG</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/10/26</td>
<td>$838.7</td>
<td>$805.1</td>
<td>$817.63</td>
<td>$5200.00</td>
<td>$408.8K</td>
<td align="right">22</td>
<td align="right">9</td>
</tr>
<tr>
<td>BKNG</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>09/18/26</td>
<td>$638.8</td>
<td>$628.0</td>
<td>$628.0</td>
<td>$4700.00</td>
<td>$251.2K</td>
<td align="right">12</td>
<td align="right">8</td>
</tr>
<tr>
<td>BKNG</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>03/20/26</td>
<td>$45.7</td>
<td>$38.0</td>
<td>$45.7</td>
<td>$4155.00</td>
<td>$77.6K</td>
<td align="right">4</td>
<td align="right">17</td>
</tr>
<tr>
<td>BKNG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/18/26</td>
<td>$382.9</td>
<td>$377.1</td>
<td>$382.9</td>
<td>$4350.00</td>
<td>$76.5K</td>
<td align="right">5</td>
<td align="right">6</td>
</tr>
</tbody>
</table><p></p>
<h3>About Booking Holdings</h3>
<p>Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.</p>
<p>Having examined the options trading patterns of Booking Holdings, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance</p>
<h3>Present Market Standing of Booking Holdings</h3>
<ul>
<li>Trading volume stands at 112,638, with BKNG's price down by -1.8%, positioned at $4425.0.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 49 days.</li>
</ul>
<h3>Professional Analyst Ratings for Booking Holdings</h3>
<p>In the last month, 5 experts released ratings on this stock with an average target price of $5681.2.</p>
<ul>
<li>An analyst from Piper Sandler has revised its rating downward to Neutral, adjusting the price target to $5000. </li>
<li>Consistent in their evaluation, an analyst from Benchmark keeps a Buy rating on Booking Holdings with a target price of $5600. </li>
<li>Maintaining their stance, an analyst from Wells Fargo continues to hold a Equal-Weight rating for Booking Holdings, targeting a price of $5456. </li>
<li>Reflecting concerns, an analyst from RBC Capital lowers its rating to Outperform with a new price target of $6100.</li>
<li>Reflecting concerns, an analyst from BTIG lowers its rating to Buy with a new price target of $6250.</li>
</ul>
<p>Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics.</p>

BKNG

BEDZ

AWAY

FLYU

BKNU

<p>Whales are bullish on Booking Holdings (NASDAQ:BKNG), with 42% of 71 detected trades being bullish. Total trades include 36 puts worth $3.3M and 35 calls worth $1.9M. Price targets range from $2500 to $5410. Current trading volume is 112,638, with BKNG down 1.8% at $4425. Analysts have mixed ratings, with an average target of $5681.2. Notable revisions include Piper Sandler downgrading to Neutral at $5000, while Benchmark maintains a Buy at $5600. Options trading carries risks but can yield high profits.</p>

Booking Holdings's Options Frenzy: What You Need to Know