
01:23 ET[MWC 2026] GSMA Releases Experience Specifications for AI Calling Native Applications

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At the 5G Futures Summit during MWC Barcelona 2026, GSMA released a white paper detailing the evolution of mobile AI calling services. The paper outlines trends, application scenarios, and business models for operators' native voice services, emphasizing the integration of AI into conventional voice calls. Key features include AI-based noise reduction and real-time translation, enhancing user experiences. The white paper also introduces a new experience evaluation model for AI Calling, adding indicators for immersive and interactive experiences. GSMA calls for collaboration to establish standards for mobile AI service experiences.
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