<div id="readability-page-1"><figure><img width="1400" height="700" src="https://imageproxy.pbkrs.com/https://electrek.co/wp-content/uploads/sites/3/2026/03/Rivian-R2-Pricing-Hero.jpg/query-cXVhbGl0eT04MiZzdHJpcD1hbGwmdz0xNDAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://electrek.co/wp-content/uploads/sites/3/2026/03/Rivian-R2-Pricing-Hero.jpg/query-cXVhbGl0eT04MiZzdHJpcD1hbGwmdz0xNDAw"/><figcaption>Catalina Cove</figcaption></figure><p>The Tesla Model Y better watch out, because Rivian has officially revealed R2 pricing and specs for all trims of its upcoming midsize electric SUV. This morning, the American automaker outlined a lineup that immediately begins with a $57,990 Performance Launch model arriving this spring, while a more affordable $45,000 base version is planned for later.</p><span id="more-458916"></span><div><h2>Table of contents</h2><ul><li>A quick recap of the Rivian R2’s journey to today’s launch</li><li>Rivian R2 pricing hits the numbers originally promised</li><li>Other R2 specs</li><li>New exterior features and three new colors</li><li>Prepare for a new yet familiar interior (with lots of tech)</li><li>The Rivian R2 range is as fair as its pricing</li><li>Roll that beautiful b-roll</li></ul></div><h2 id="h-a-quick-recap-of-the-rivian-r2-s-journey-to-today-s-launch">A quick recap of the Rivian R2’s journey to today’s launch</h2><p>As we’ve pointed out plenty of times in the past, a lot is riding on the success of the R2, Rivian’s smaller, more affordable encore to its R1 line of flagship SUVs and pickups. And for good reason. Nearly three years of anticipation have built enormous momentum and discussion around this new model.</p><p>The R2 could very well be the watershed moment Rivian has striven toward as a relatively young EV automaker. Similar to Tesla’s launch of the Model 3, which remains its most affordable option to date. We’ve spent years covering every little tidbit of new information about the Rivian R2, whether it’s targeted specs, expected pricing, or new images or videos, so we don’t need to recap its entire history.</p><p>Instead, I’m going to do a quick rundown of the most recent developments, which are some of the more sizable ones, as the American automaker has shifted ever closer to today’s official lineup reveal.</p></div>

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<p>Rivian has unveiled its R2 lineup, starting with a $57,990 Performance Launch model set to arrive this spring. A more affordable $45,000 rear-wheel drive version is expected later. The R2 is seen as a crucial model for Rivian, similar to Tesla's Model 3, and has generated significant anticipation over the past three years. The announcement includes new exterior features, three color options, and a tech-enhanced interior, marking a pivotal moment for the young electric vehicle manufacturer.</p>

- Rivian has unveiled the pricing and specifications for its new R2 midsize electric SUV, starting with a $57,990 Performance Launch model this spring and a $45,000 base version to follow.  
- The anticipation surrounding the R2 is significant, with nearly three years of buildup, reflecting Rivian's strategic move to establish itself in the EV market against competitors like Tesla.  
- This launch is seen as a critical moment for Rivian, potentially leading to greater success as it offers a more affordable alternative to its previous models.

Rivian reveals full R2 lineup and pricing, starting at $57,990 with a $45K RWD model coming later