HubSpot Inc (NYSE:HUBS) shares are up during Thursday’s trading session. The move comes despite a quiet news cycle for the Cambridge-based company.



 • HubSpot stock is showing upward movement. Why is HUBS stock advancing?



<h2>Strong Earnings Performance</h2>



HubSpot reported quarterly earnings of $3.09 per share on Feb. 11. This exceeded the Benzinga Pro analyst estimate of $2.99. Quarterly revenue reached $846.75 million, surpassing the Street estimate of $830.54 million.



CEO Yamini Rangan called 2025 a “transformative year.” She noted “AI adoption gathered pace” via the company’s Breeze Customer Agent.



<h2>Analyst Growth Outlook</h2>



Needham analyst Joshua Reilly maintained a Buy rating. He cut the target from $700 to $300.



Reilly stated the company’s position for “multiple drivers to growth re-acceleration.” He noted total revenue grew 20.4% year-on-year.



<h2>Positive 2026 Guidance</h2>



BTIG analyst Nick Altmann also reiterated a Buy rating. He cited “strength in underlying KPIs” as a core driver. HubSpot expects fiscal 2026 revenue between $3.69 billion and $3.7 billion. This outlook sits above the previous $3.61 billion estimate.



<h2>Customer Base Expansion</h2>



The company grew its customer count to 288,706 by late 2025. This represents a 16% increase from the prior year. Calculated billings also rose 27% to $971.4 million in the fourth quarter.



<h2>Technical Analysis</h2>



HubSpot is trading 3.5% above its 20-day simple moving average (SMA), but it remains 24.9% below its 100-day SMA, showing a short-term bounce inside a still-damaged longer-term trend. 



Shares are down 56.75% over the past 12 months and are positioned closer to their 52-week lows than highs.



<ul>
<li>Key Resistance: $297</li>



<li>Key Support: $214</li>
</ul>



HUBS Stock Price Activity: HubSpot shares were up 1.07% at $261.88 at the time of publication on Thursday, according to Benzinga Pro data.



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CLOU

HUBS

HubSpot (NYSE: HUBS) shares rose 1.07% to $261.88 on Thursday, driven by strong Q4 earnings of $3.09 per share, exceeding estimates. Analysts maintain a Buy rating, with positive growth outlooks for 2026, projecting revenue between $3.69 billion and $3.7 billion. Despite a 56.75% decline over the past year, the company reported a 16% increase in customer count and a 27% rise in billings. HubSpot's stock is currently 3.5% above its 20-day SMA but remains 24.9% below its 100-day SMA, indicating a short-term bounce in a longer-term downtrend.

Why Are HubSpot Shares Climbing On Thursday?