Spring "Flower Economy" blooms with new vitality: "Her Power" leads consumption upgrade and cultural tourism integration moves towards the "deep water zone"

China National Radio Beijing, March 14th news (Reporter Wang Ying) According to the Central Radio and Television General Station's Economic Voice program "World Finance," recent data from major internet platforms shows that the spring flower viewing tour has officially entered the consumption peak season, with outbound flower viewing experiencing explosive growth. Data indicates that female tourists account for over 60%, becoming the core driving force of the spring tourism market. From "flower viewing" to "flower viewing +," female consumers are reshaping the landscape of the spring tourism market with their unique consumption preferences. What market logic is reflected behind this? How are tourism companies tapping into the potential of the "she economy"? The reporter has compiled data from various sources and found that flower viewing tours have become the absolute mainstay of the current tourism market. Notably, the market shows a trend of "outbound heat, domestic stability." Internet platform data indicates that as of now, the booking rate for outbound flower viewing products has exceeded 80%, while the booking rate for domestic flower viewing products has also surpassed 50%. Why is the booking rate for outbound flower viewing significantly higher than for domestic? Does this indicate a certain stratification in tourism consumption? In this regard, Cheng Chaogong, chief researcher at Tongcheng Research Institute, pointed out: "According to the booking patterns of travel routes, long-haul products generally have a longer booking lead time, and consumers tend to arrange long-haul trips in advance, while short-haul products have a relatively shorter booking lead time, with consumers preferring to book and go. Therefore, within a certain time period, the booking completion rate for outbound travel and other long-haul products will be higher than that of general domestic travel products. Overall, female tourists tend to prefer outbound travel and other long-haul products more than male tourists, and their average spending is also higher." Cheng Chaogong further analyzed that the explosive growth of outbound travel is also a concentrated reflection of the upgrade in mass tourism consumption, with consumers traveling further and spending more. "Firstly, it reflects the fluctuations of market cycles. In fact, over the past two years, the outbound travel market has been in a recovery cycle, with overall demand growth outpacing that of the domestic travel market; secondly, this is a manifestation of the upgrade in mass tourism consumption. The most prominent feature of the upgrade in mass tourism consumption is that consumers are traveling further and spending more," Cheng Chaogong said. Data shows that among the spring travel population from March to May, female tourists account for as much as 65%. Li Jun, a professor at the School of Tourism Management at South China Normal University, stated: "Female tourists have become the main force in flower viewing tours, reflecting a profound transformation in China's cultural and tourism consumption." "The underlying reflection is that China's cultural and tourism consumption is undergoing a profound transformation from sightseeing to emotional and experiential consumption. The fact that female tourists have become the main force in flower viewing tours indicates that the market is increasingly defined by aesthetics, emotional resonance, and social sharing; secondly, women are no longer just important participants in tourism consumption decisions, but are the leaders of experiences and trendsetters. They not only pursue personal physical and mental pleasure but also widely disseminate through social media, thereby shaping market hotspots and trends," Li Jun said. As "photo opportunity" and "experience" become key decision factors, traditional "sightseeing" can hardly meet the demand, and the market is evolving towards a "flower viewing +" diversified business model. Li Jun pointed out: "When this sense of experience and photo opportunity becomes a key decision factor, it means that the core of this travel is shifting from external physical accessibility and visibility to internal psychological feelings and resonance." "Promoting the transition of tourism from standardized products to highly personalized and emotional life solutions fundamentally requires a shift from hardware thinking to scenario thinking for the quality upgrade of the tourism industry." It is noteworthy that the "flower viewing +" multi-business model innovation driven by female tourists has already had an impact beyond the tourism industry itself. Homestays, cultural creativity, dining, agriculture... an industry chain mediated by "flowers" is continuously extending. Li Jun stated: "It essentially promotes the transformation of the cultural tourism industry from point-based development centered on landscapes to networked integration based on experience. The 'flower viewing +' model inherently requires a deep binding of natural landscapes with local life, art, aesthetics, leisure, and social elements. Successful 'flower viewing +' practices vividly reflect our cultural tourism industry's transition from relying on a single resource endowment to building competitiveness through content creation, business integration, and service enhancement." So, with the continuous deepening of the influence of the "she economy," what development trends will the spring flower viewing tourism market present? How should companies avoid homogenized competition? Cheng Chaogong suggested: "First, segment different markets from dimensions such as customer groups, scenarios, and seasons, and combine them with trends in female tourism demand to plan unique flower viewing + X products, such as Hanfu combined with flower viewing travel photography, night flower viewing, etc.; the second aspect is differentiation at the operational level, such as operating flower viewing categories for girlfriend trips, parent-child trips, and family trips through community methods, focusing on long-term user stickiness, while also perfecting the details of products and services to create a sense of ritual, forming unique brand memory points."