Institution: It is expected that global micro-short drama revenue will reach 14 billion USD by 2026

36Kr learned that data from market research firm Omdia shows that global micro-short drama revenue will reach $11 billion by 2025 and is expected to grow to $14 billion by the end of 2026. Among them, markets outside of China will contribute $3 billion, with the United States currently becoming the largest international market. It is expected that by 2026, the U.S. will account for 50% of micro-short drama revenue outside of China, reaching $1.5 billion, highlighting the rapid global expansion of this content format. Omdia's analysis of mobile usage data shows that U.S. users spend more daily time watching micro-short dramas on mobile apps than on Netflix, Disney+, or Amazon Prime Video on their phones