Investigation into the chaos of "foreign health supplements": Stores and platforms urgently remove related products

The Beijing News Shell Finance reported on March 16th (Reporter Yu Jinmin) an investigative report titled "The Profitable Business Behind 'Foreign Vests': How Low-Cost 'Supermodel Drinks' Harvest the Intelligence Tax" https://m.bjnews.com.cn/detail/1773643911129807.html?shareuser=158498025517981&share_type=1, exposing the chaotic industry phenomenon of some products using "overseas identities" for false advertising. The report focuses on a product named "Airblue French Nano Reshaping Needle," which prominently claims to be a "French brand" and "Nobel Prize technology transformation," and falsely uses a photo of Tesla founder Elon Musk for deceptive "endorsement," selling at high prices of hundreds of yuan on e-commerce platforms, with monthly sales reportedly exceeding ten thousand. However, after extensive verification by reporters, the so-called "full monitoring by the Institute of Metabolism of the Chinese Academy of Sciences" is entirely fabricated— the official statement from the Chinese Academy of Sciences clearly states that there is no such subordinate institution; there are also no sales records of this product on mainstream overseas e-commerce platforms like Amazon, contrasting sharply with its "hot sales" in China, exposing a typical "fake foreign brand" marketing tactic. On the evening of March 16th, Shell Finance reporters found that the involved product had been urgently removed from the original store. Store screenshot On the evening of March 16th, Shell Finance reporters found that the involved product had been urgently removed from the original store, and all products in the store were marked as "not available for purchase," but the store itself had not been closed. More concerning is that when searching for keywords like "nano drink" and "supermodel drink" on the same platform, multiple different stores are still selling highly similar products, with promotional pages still using images of Musk and other celebrities. Shell Finance reporters discovered that cross-border e-commerce channels have become a disaster area for "fake foreign brands" in the health product category. Common tactics for such products include: registering overseas shell companies to fabricate brand backgrounds, inventing endorsements from authoritative institutions, stealing images of international celebrities, and fabricating overseas sales data, precisely exploiting consumers' trust in "imported quality" for marketing. The current regulatory challenges include difficulties in cross-border cooperation, vague platform review standards, and insufficient penalties, making "who will manage and how to manage" an urgent governance issue to be resolved. Editor Chen Li Proofreader Chen Diyun