On March 17, WEIMOB INC (02013.HK) released its performance announcement for the fiscal year 2025.
After several years of continuous losses and strategic adjustments, WEIMOB achieved an adjusted net profit of 42.4 million yuan in 2025, marking its first annual profit since 2021.
The company's operating cash flow also turned positive for the first time in a year, indicating that this leading domestic SaaS service provider has entered a new stage of development.
The core highlights of this financial report lie not only in the improvement of financial data but also in the profound restructuring of its business model behind the scenes.
With the advancement of the &#34;All in AI&#34; strategy, WEIMOB disclosed for the first time that its annual revenue related to AI surpassed the 100 million yuan mark, reaching 116 million yuan. At the same time, the synergistic effects of its overseas business and international capital layout have begun to emerge.
<h2>01 Financial Turnaround</h2>
Looking back at WEIMOB's financial performance over the past four years, a clear curve can be seen from aggressive expansion to strategic contraction, and then to a focus on profitability.
In 2021, WEIMOB's total revenue reached a historical high of 2.686 billion yuan, but at that time, due to large-scale R&amp;D investments in strategic projects such as the WOS new business operating system (with R&amp;D expenses reaching 775 million yuan that year) and costs from mergers and integrations, the company recorded an adjusted net loss of 566 million yuan.
In the following two years, the company faced pressure on the revenue side due to macroeconomic conditions and business adjustments. Particularly in 2024, WEIMOB proactively initiated a self-reform akin to &#34;cutting bones to cure poison&#34;: divesting its smart catering business, reducing investments in low-profit small and micro merchants, and cutting back on low-quality businesses like TSO (traffic operation).
This series of actions focused on its core business led to a 39.9% year-on-year decline in total revenue to 1.339 billion yuan in 2024, but the adjusted net loss also narrowed to 533 million yuan.
The performance data for 2025 proves that this strategic contraction, which sacrificed short-term scale, has begun to show results.
According to the financial report, WEIMOB achieved total revenue of 1.592 billion yuan in 2025, a year-on-year increase of 18.9%, returning to a growth trajectory. More critically, profitability surged: gross profit skyrocketed by 100.4% from 596 million yuan in 2024 to 1.195 billion yuan, and the gross profit margin significantly increased from 44.5% to 75.1%. The loss for the year was 242 million yuan, a substantial reduction of 86.2% compared to 1.744 billion yuan in the same period last year; adjusted net profit was 42.4 million yuan, achieving its first annual profit since 2021.
The doubling of the gross profit margin is mainly attributed to the optimization of the revenue structure.
In 2025, WEIMOB's merchant solutions revenue was approximately 695 million yuan, a year-on-year increase of 65.1%, with this segment's gross profit margin soaring from 63.1% to 90.9%.
The company explained in the financial report that due to proactive adjustments to its customer structure, it no longer serves certain low-margin, high prepayment, or long-account period clients. Although advertising gross revenue (16.69 billion yuan, down 7.3% year-on-year) declined, operational efficiency significantly improved, ensuring financial health.
02 The Key Role of AI
If the theme for WEIMOB in 2024 was &#34;contraction and focus,&#34; then the core keyword for 2025 is undoubtedly &#34;AI commercialization.&#34;
In this annual report, WEIMOB INC. disclosed AI-related revenue as an independent data point for the first time: the total AI-related revenue for the year 2025 reached 116 million yuan. Among them, the revenue for the second half of the year was approximately 82 million yuan, with a quarter-on-quarter growth rate of 137.5%. This growth rate indicates that WEIMOB INC.'s AI products have passed the early market validation phase and entered a rapid growth stage.
WEIMOB INC.'s AI layout is not a simple &#34;big model shell,&#34; but rather adopts a three-dimensional product matrix strategy.
In 2025, WEIMOB INC. continued to deepen its AI application product matrix, including WAI, WAI Pro, and WIME: the multimodal generative artificial intelligence product WIME, aimed at small and micro e-commerce practitioners, has accumulated over 510,000 users, with active user growth year-on-year of 442.7%;
The WEIMOB WAI, which reconstructs merchant workflows through AI Agent technology, saw its average monthly active merchant count increase by 66.7% year-on-year, and the usage frequency of core functions rose by 77.8% year-on-year.
In specific business scenarios, AI has begun to contribute substantial performance increments.
During the &#34;Double Eleven&#34; shopping festival, merchants using AI shopping guides saw sales increase by 30% year-on-year. A typical case is the men's clothing brand Qipai, which, by deploying the WAI shopping guide AI, found that over 70% of the GMV of its mini-program mall was contributed by AI.
To address the high return and exchange rates for clothing brands, WEIMOB INC. launched an AI fitting function to reduce operational costs through technological means.
These data confirm the management's judgment on the AI strategy: AI is not merely a cost center, but is becoming a new revenue growth pole by reconstructing workflows and enhancing human efficiency.
In the face of the current booming lobster market, WEIMOB INC.'s Vice President of Technology, Xiao Feng, introduced: &#34;We are currently doing something—not directly using lobsters, but borrowing the 'idea' of lobsters. We want merchants to operate the backend through a combination of 'voice + manual'.&#34;
Xiao Feng gave an example, such as wanting to create a product promotion, one could say, &#34;I want to do a May Day promotion,&#34; and the system would pop up the product page, automatically filling in the parameters that AI can fill, and prompting me to confirm the selections with a pop-up box. &#34;No one has done this model in the SaaS industry yet; we want to be the first.&#34;
WEIMOB INC. is also optimistic about the future performance of AI, stating in its financial report that with product optimization and the continuous launch of new products, AI-related revenue is expected to maintain rapid growth.
<h2>03 Overseas Strategy Implementation</h2>
Beyond AI, another key strategic line for WEIMOB INC. in 2025 is &#34;going overseas.&#34; Unlike previous purely exploratory business efforts, the overseas layout in 2025 shows a clear &#34;capital + business&#34; dual-driven characteristic.
In September 2025, WEIMOB INC. announced a strategic investment in the North American AI innovation company Genstore.ai and simultaneously established a new business unit called &#34;WEIMOB Going Overseas.&#34;
The background of this move is that WEIMOB INC. recently secured $200 million in financing from the international long-term investment firm Wujin Capital, with the funds primarily used for AI research and development and international business expansion.
Genstore.ai is an &#34;AI-native&#34; startup headquartered in Silicon Valley, with core capabilities in completing e-commerce operations such as intelligent website building, product listing, and customer service response through multiple AI agents
Weimob has become its exclusive strategic partner in China, which means combining AI-native website building technology with Weimob's own marketing and operational capabilities to provide full-link services for Chinese brands going overseas.
The logic behind this layout is that the slowdown in the domestic SaaS market growth is an undeniable fact, while the overseas market, especially the North American market, has a higher willingness to pay for AI-enabled enterprise services.
Weimob disclosed in its financial report that its subsidiary Haiding Technology's global layout has covered Southeast Asia, North America, and Oceania markets, signing new clients in six countries. In January 2026, Weimob further launched the &#34;Weimob Star Launch GEO Solution,&#34; targeting new marketing frontiers in the AI search era.
The overseas business is still in the investment phase and may exert some pressure on profits in the short term, but its synergy with AI technology and the potential incremental market space are important logic supporting Weimob's long-term valuation.
<h2>04 How to Relay Growth After Profitability</h2>
Beyond the new stories of AI and going overseas, Weimob's core business is also showing signs of stabilization in 2025.
As the core business, the subscription solution generated revenue of 897 million yuan in 2025, a slight year-on-year decrease of 2.3%. Weimob explained that this was mainly due to the proactive reduction of low-quality business in the second half of 2024, leading to a decrease in the number of merchants and deferred revenue.
Although there are many highlights in the 2025 financial report, the challenges faced by Weimob cannot be ignored.
Despite achieving profitability, it still recorded a loss of 242 million yuan during the year (mainly affected by non-operating items such as changes in the fair value of preferred shares), and achieving stable profitability in a comprehensive sense will still take time.
Secondly, the number of merchants for the subscription solution decreased by 7.2% year-on-year to 58,396. How to focus on large clients while nurturing the growth of small and medium-sized clients, balancing short-term profits with long-term growth potential, is a question that management needs to continuously consider.
In addition, the ongoing investment in overseas business and AI also places higher demands on the company's cash flow management.
Overall, Weimob's 2025 financial report can be seen as a key turning point for this SaaS company in its transformation from &#34;scale-first&#34; to &#34;quality-first.&#34;
The first disclosure of over 100 million yuan in AI revenue, the first positive free cash flow, and significantly improved gross margins all indicate that Weimob is attempting to break away from its past role as a &#34;water seller&#34; that solely relied on Tencent's ecosystem traffic, and instead is reshaping its business model through the internalization of AI technology and the externalization of overseas business.
In 2026, Weimob proposed the dual strategic engines of &#34;All in AI&#34; and &#34;Weimob Going Overseas.&#34; As the SaaS industry as a whole bids farewell to the era of barbaric growth, technology-driven efficiency improvements and market-driven boundary expansions will be key touchstones to test the quality of Weimob's transformation

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AI-related revenue reached 116 million yuan

- On March 17, Weimob Group reported a 2025 adjusted net profit of 42.4 million yuan, marking its first annual profit since 2021 after years of loss and strategic adjustments.  
- The company’s total revenue reached 1.592 billion yuan, an 18.9% increase, while AI-related income surpassed 116 million yuan, indicating significant growth in AI commercialization.  
- Despite achieving profitability, challenges remain, including a net loss of 242 million yuan and a decline in subscription solution customers, highlighting the need for ongoing strategic balancing between short-term profits and long-term growth.

The inside story of Weimob's first annual profit in 4 years: What "key role" did AI play?