On the evening of December 18, the WeChat team announced that the WeChat Mini Store has officially launched the &#34;Gift Giving&#34; feature for gray testing.As a result of this news, today, Hong Kong-listed WEIMOB INC saw its stock rise over 50% at one point during trading, closing up 35.76%, with a total trading volume exceeding HKD 2.8 billion. A relevant person in charge at Weimob stated that the Weimob Mini Program is the first to connect with the WeChat Mini Store, supporting merchants to participate in the WeChat e-commerce ecosystem.<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/0ae79921-ab3c-4996-bb3f-cc2bb2cfe519.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/0ae79921-ab3c-4996-bb3f-cc2bb2cfe519.png"/>A-shares related to the WeChat Mini Store concept also surged collectively, with TianDi Online, Xinya Da, Shiyi Da, Yuanlong Yatu, and Jinzi Ham reaching their daily limit, while Kaichun Co., Ltd. rose over 10%.This news has caused a stir within the WeChat ecosystem.Some analysts believe that as the year-end approaches, with Christmas, New Year, and Spring Festival coming one after another, the launch of this feature will greatly enhance the potential for social fragmentation and the integration of e-commerce.It can be anticipated that as the &#34;Gift Giving&#34; feature gradually becomes widespread, it may open up new possibilities for the WeChat e-commerce ecosystem. Reports indicate that some WeChat ecosystem service providers commented instinctively upon seeing this news: &#34;Witnessing history.&#34;<h2>Social + E-commerce! &#34;Gift Giving&#34; Opens the 2.0 Era of WeChat Red Envelopes</h2>According to the announcement, currently, except for the two categories of jewelry and education training, all other categories in the WeChat Mini Store, with original prices not exceeding 10,000 yuan, will default to support the &#34;Gift Giving&#34; feature, which is almost indistinguishable from a full launch.<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/cb623210-5a05-4069-ad5f-0ee3e854e122.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/cb623210-5a05-4069-ad5f-0ee3e854e122.jpeg"/>In terms of specific operations, users can directly enter the desired product in the WeChat search bar, select the desired item from the search results, and if the product's detail page indicates &#34;supports gift giving,&#34; they can click to activate the &#34;Gift Giving&#34; feature. After selecting friends on the &#34;Gift Giving&#34; page and completing the payment, the gift will be automatically sent.The recipient will see the gift information in the chat conversation and only needs to click on the gift message, fill in the delivery address, and tap &#34;Receive Gift&#34; to officially accept the gift. Moreover, during the gift receiving process, they can even choose to exchange the item for another style of the same price.<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/12759905-26f8-4412-bce2-28f47b0fb6e2.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/12759905-26f8-4412-bce2-28f47b0fb6e2.png"/>Once a gift is sent, regardless of whether the friend accepts it, the sender cannot actively cancel the gift or the order within 24 hours. Conversely, if the recipient does not accept it within 24 hours, the order will be automatically canceled and refunded, providing a user experience similar to WeChat red envelopes.Due to the similarity in interface and user experience between &#34;Gift Giving&#34; and sending WeChat red envelopes, many users are reminded of the red envelope battle during the Spring Festival of 2014. At that time, WeChat red envelopes launched a &#34;Pearl Harbor attack&#34; on Alibaba, forcing Jack Ma to call back executives from their overseas vacations for meetings to respondNow, can &#34;sending gifts&#34; achieve a &#34;curve overtaking&#34; in the e-commerce field again? Some viewpoints suggest that, similar to how &#34;red envelopes&#34; combine WeChat's social and payment functions, the &#34;sending gifts&#34; feature seamlessly integrates WeChat's social functions with e-commerce, completely opening up the imaginative space for &#34;infinite replication&#34; of selling goods.The overseas team of CITIC Securities, including Cui Shifeng and Yu Botao, analyzed that the WeChat Mini Store's &#34;sending gifts&#34; function is similar to the early operation of performance activities on video accounts; however, large-scale event operations are more asset-heavy and yield results faster, while sending gifts tends to follow user interactions naturally, being light-asset and exploding during specific holidays.CITIC Securities expressed optimism about WeChat relying on its mature social network to continuously cultivate users' habits of shopping within the ecosystem, predicting that the &#34;sending gifts&#34; feature has significant strategic importance in unlocking the GMV space of WeChat e-commerce.It is noteworthy that in Tencent's third-quarter report released this year, the e-commerce business WeChat Mini Store was mentioned for the first time in the financial report.During the conference call that evening, Tencent executives emphasized the WeChat Mini Store, stating that Tencent is upgrading the entire e-commerce strategy around the WeChat Mini Store, hoping to build a larger e-commerce foundation through the entire WeChat ecosystem, including considering the integration of Moments, Search, Mini Programs, and the WeChat Mini Store

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Similar to the combination of "sending red envelopes" with social and payment functions, "sending gifts" provides imaginative space for the integration of social fission and e-commerce. In the third quarter of this year, the WeChat mini-store e-commerce business was included in Tencent's financial report for the first time. CITIC Securities expects that the "sending gifts" function has significant strategic importance for unlocking the GMV space of WeChat e-commerce

- On December 18, WeChat announced the launch of a "Gift Giving" feature in a beta test, significantly impacting the stock of Weimeng Group, which rose over 35%.  
- The feature allows users to send gifts through WeChat, enhancing the integration of social and e-commerce, especially during the holiday season.  
- Analysts believe this could open new opportunities for WeChat's e-commerce ecosystem, with Tencent emphasizing its strategic importance in their recent financial report.

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Boosting WEIMOB INC stock price! What does the gray test of the "gift-giving" feature in WeChat Mini Stores mean?