MEI AH ENTER ventures into the short drama track, launching its self-developed AI platform "Wuji"

AASTOCKS
2026.03.19 02:48

MEI AH ENTER (00391.HK) officially launched its "AI Short Drama" strategy yesterday (March 18) at the "Hong Kong Film and Entertainment Expo 2026," simultaneously introducing its self-developed AI platform "Wuji" to enhance short drama production efficiency. This marks the group's official entry into the premium short drama sector, expanding its business from traditional film distribution to investment and production, cultivating a new performance growth engine for the group.

The company's Executive Director and CEO, Li Dengxu, stated that in the era of AI content production, AI is a tool, but the core remains human creativity. "Wuji" aims to free directors and screenwriters from heavy production burdens, allowing them to focus on telling great stories, while using AI to accelerate and optimize short drama production, enabling high-quality content to reach audiences more efficiently

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