<p>HONG KONG, March 25 (Reuters) - Hong Kong-listed shares of delivery platform Meituan  (3690.HK)  surged on Wednesday after Chinese state media and the regulator urged the industry to end a bleeding price war.</p>
<ul>
<li>Meituan  (3690.HK)  surged as much as 12.6% to a high of HK$89 a share in afternoon trading</li>
<li>Rival Alibaba  (9988.HK)  and JD.com  (9618.HK)  both jumped more than 3%.</li>
<li>State media Economic Daily published an opinion piece on Wednesday, calling an end to the bruising price war among food delivery platforms</li>
<li>State Administration for Market Regulation later reposts the piece to its official website in a sign of regulator endorsement.</li>
<li>“The entire industry has fallen into a vicious cycle of losing money in an attempt to grab market share, ultimately dragging down the broader trend of consumption recovery,” the report said.</li>
</ul>

09618

MPNGY

03690

- Hong Kong-listed shares of delivery platform Meituan surged by up to 12.6% after state media and regulators urged an end to a price war in the industry.  
- Rival companies Alibaba and JD.com also experienced increases of more than 3%.  
- The report highlighted the detrimental effects of the price war on market profits and overall consumption recovery.

Chinese food delivery giants surge as regulator, state media call end to price war