The 6th China International Consumer Products Expo will be held in Haikou, Hainan from April 13 to 18. This year's exhibition, themed &#34;Openness Leads Global Consumption, Innovation Drives a Better Life,&#34; will gather over 3,400 brands from more than 60 countries and regions. It is the first consumer expo since the full operation of the Hainan Free Trade Port and serves as an important platform for showcasing and trading global consumer goods. As a cross-border import e-commerce platform under JD.com, JD Global Purchase will make its appearance at this year's expo with the theme &#34;Linking the World for a Better Purchase,&#34; showcasing nearly 50 representative products from about 20 countries.
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A relevant person in charge of JD Global Purchase stated that the consumer expo is the first national-level exhibition themed on consumer goods in the country and serves as an important bridge connecting the Chinese market with international consumption. Established 11 years ago, JD Global Purchase, as a cross-border import e-commerce platform under JD.com, has continuously innovated and upgraded its cross-border consumption service model relying on JD's super supply chain. While efficiently assisting overseas brands in entering the Chinese market, it also provides users with a &#34;good and affordable&#34; cross-border consumption experience. Through this exhibition, JD Global Purchase hopes to bring globally selected quality products to consumers through a rich array of exhibits and immersive experiences, and further deepen cooperation with more overseas brands by leveraging the international platform of the expo, continuously promoting the &#34;100 Billion, 1,000 Products New Growth Plan,&#34; and truly achieving &#34;Linking the World for a Better Purchase.&#34;
Outstanding Achievements of the 100 Billion, 1,000 Products Plan: Over 150 Brands Achieve Year-on-Year Sales Growth Exceeding 500%
In July 2025, JD Global Purchase launched the &#34;100 Billion, 1,000 Products New Growth Plan,&#34; proposing to introduce 1,000 new overseas brands through cross-border models within three years and assist them in achieving a cumulative sales growth of 10 billion yuan. According to reports, since the launch of the &#34;100 Billion, 1,000 Products New Growth Plan,&#34; it has received enthusiastic responses from many overseas brands. As of now, in just 8 months, it has introduced 1,500 new brands and listed over 14,000 new products, achieving transactions exceeding 4 billion yuan, with more than 150 brands driving related category sales to achieve year-on-year growth exceeding 500%, far exceeding expectations. Based on this, JD Global Purchase has proposed to assist overseas brands in achieving nearly 20 billion yuan in sales growth over the next three years.
At the expo, JD Global Purchase showcased some cases from the &#34;100 Billion, 1,000 Products New Growth Plan.&#34; The American century-old stainless steel vacuum insulated cup brand Stanley, after joining, achieved leapfrog growth with full-chain support from JD Global Purchase, with GMV exceeding 200,000 yuan in the first hour of &#34;Black Friday&#34; 2025, daily store GMV increasing by 1,100 times year-on-year, transaction users growing by 625 times year-on-year, and new products selling out in 10 minutes, with monthly sales jumping from 30,000 to the million level;
French children's fruit puree brand Gogo SqueeZ has launched its first official channel in China through JD Global Purchase, achieving sales of over 100,000 within three weeks; the French luxury brand Zadig &amp; Voltaire, which just entered last month, has garnered tens of millions of exposures since its opening; Little Giant, a brand under Australia's third-largest wine group Fourth Wave Wine, has surpassed 5 million yuan in sales in its first year, becoming a new hit in the imported wine category.
A relevant person in charge of JD Global Purchase stated that the impressive results of the &#34;100 Billion, 1,000 Products New Growth Plan&#34; confirm the powerful enabling effect of JD Global Purchase's &#34;selecting benchmarks, focusing resources, and integrated marketing&#34; model in cross-border cooperation, honed through years of practice. Relying on a comprehensive global direct procurement system, a professional buyer network, and localized operational capabilities, JD Global Purchase can provide overseas brands with full-chain support from new product incubation to hit product creation, serving as the best bridge connecting global brands with Chinese consumers.
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Immersive Exhibition Design Creates a New Experience for Attendees, Online and Offline Interaction Showcases Global Goods
At this year's Consumer Expo, JD Global Purchase created a cross-border consumption experience space that integrates product display, fun interaction, and business negotiations with a highly designed booth layout and rich interactive experiences. The exhibits featured representative products from nearly 50 brands across nearly 20 countries, covering best-selling national brands and century-old classic brands, including the debut of the French luxury fashion brand ZADIG&amp;VOLTAIRE in China in 2026; the core products span all categories of cross-border goods, including food and beverages, beauty and personal care, 3C digital products, home appliances, maternal and child toys, fashion shoes and clothing, and pet supplies. It also brought high-quality products in five core categories—healthcare products, personal care, toys, 3C digital products, and accessories—selected in collaboration with Amazon, leveraging the differentiated advantage of &#34;global selection and quality assurance&#34; to meet consumers' one-stop shopping needs for global goods.
To enhance the exhibition experience for attendees, JD Global Purchase has designed a series of special activities around the three main goals of &#34;interactive data collection + check-in gathering + brand communication&#34;: an H5 check-in stamp activity guides attendees to explore the exhibition deeply, and completing the check-in unlocks eligibility for the ultimate prize draw; the global snack grab-and-play interaction allows participants to earn &#34;global coins&#34; through data collection to join the game and win tasting packs of global specialty snacks; the Super Goods Rainman Screen interaction creates a high-energy warm-up atmosphere, with the top 3 attendees on the real-time leaderboard receiving tiered gifts; the stage area will also regularly host new product sharing, cross-border policy interpretation, and fun performance activities, with interactive dance performances by robots and JD JOY adding a unique touch
Online, JD Global Purchase organized a series of live broadcasts under the theme &#34;Cloud Tour of the Consumer Expo: Global Goodies Delivered Directly,&#34; achieving an online cloud exhibition + offline interactive experience. Through brand interviews, blind box openings, and live shopping, along with generous benefits such as red envelope showers, rewards for watching, and physical goodie bags, online audiences can also immerse themselves in the charm of the Consumer Expo, realizing &#34;offline check-ins, online orders,&#34; and enjoying tax-free benefits from the expo simultaneously. The live broadcast room gathered millions of quality products from over 100 countries and regions, with youthful sales representatives promoting products, real trials + exclusive benefits, further enhancing user trust and conversion rates.

Haikou Duty-Free Store Operations Improving, Deeply Layouting New Ecosystem for Cross-Border Consumption in Hainan Free Trade Port
As an important strategic move for JD Global Purchase's deep involvement in the construction of the Hainan Free Trade Port, the Haikou JD Daily Consumer Goods Duty-Free Store officially began trial operations in February this year, becoming one of the first five daily consumer goods duty-free stores in Hainan Province. It is also a concrete practice of JD Global Purchase's &#34;zero tariff&#34; livelihood policy for imported goods consumed by residents on the island. To celebrate the successful hosting of the Consumer Expo, the duty-free store has made a new appearance after a comprehensive upgrade. The store has expanded its operating area and introduced popular categories such as personal care and household cleaning. Currently, it offers nearly 2,000 products from nearly 200 brands across over 70 countries, covering 111 categories, gathering a vast array of duty-free goods to meet users' one-stop shopping needs for their families and enjoy the convenience of shopping.
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It is reported that during the store upgrade event, any customer visiting the store can take photos in designated areas and share them on social platforms to receive a beautiful gift, while supplies last; spending a certain amount will earn a snack gift pack to enjoy delicious moments. Additionally, there is Haikou's first robot coffee experience, which not only can accurately create beautiful latte art but also print exclusive photos, capturing wonderful moments on coffee.
A relevant person in charge of JD Global Purchase stated that in the future, they will continue to be guided by the Hainan Free Trade Port policy, accelerating the introduction of more internationally renowned brands and quality products into the Haikou daily consumer goods duty-free store to further meet users' diverse and personalized consumption needs. At the same time, they will rely on supply chain capabilities to continuously upgrade product and service experiences, create smarter and more convenient shopping scenarios, explore new models of duty-free consumption that integrate online and offline, and help more island residents share the achievements of the Free Trade Port construction, injecting more JD strength into the construction of the Hainan Free Trade Port
In addition, during the Consumer Expo, JD Global Purchase will also sign strategic agreements with several well-known overseas brands, providing them with a &#34;one-stop entry into China&#34; fast track to easily reach over 700 million quality consumers. In the future, JD Global Purchase will continue to deepen its efforts in the cross-border import e-commerce sector, continuously improve its global supply chain layout, deepen cooperation with overseas brands, further link global quality consumer resources, promote innovation and upgrading in cross-border consumption, and bring consumers richer, higher quality, and more affordable global goods, contributing corporate strength to the prosperous development of the cross-border consumption market.
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JD Global Shopping made its debut at the 6th China International Consumer Products Expo, showcasing nearly 50 international brand products. The expo serves as an important platform connecting the Chinese market with international consumption. Since the launch of JD Global Shopping's "100 Billion New Growth Plan," it has introduced 1,500 new brands, with sales growth exceeding 500%. In the next three years, JD Global Shopping plans to help overseas brands achieve nearly 20 billion in sales growth

- The 6th China International Consumer Products Expo is being held in Haikou, Hainan from April 13 to 18, featuring over 3,400 brands from more than 60 countries.  
- JD Global Purchase is showcasing around 50 international brands, highlighting its role as a bridge between global markets and Chinese consumers while promoting its "Billion Products Growth Plan."  
- The event emphasizes immersive experiences and online-offline integration, reflecting JD's strategy to strengthen cross-border consumption and enhance consumer engagement through innovative retail solutions.

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JD Global Shopping debuted at the Consumer Expo, "100 Billion and 1,000 Products" helps over 150 overseas brands achieve growth of over 500%