<div id="readability-page-1"><div>Dubai, UAE – Panasonic Middle East &amp; Africa has announced the appointment of John Hardy as Chief Executive Officer (CEO), reinforcing its commitment to strong regional leadership and focused business execution across the Middle East and Africa.The appointment comes at a time when businesses across the region are navigating evolving market dynamics and increasing demand for operational agility, making leadership continuity and execution focus more critical than ever.John Hardy succeeds Hirokazu Yoshida, who has recently retired from Panasonic Corporation. The company extends its appreciation for his contributions during his tenure.Having previously served as Chief Operating Officer, Hardy brings a deep understanding of Panasonic’s regional operations, market priorities, and partner ecosystem. Over his tenure, he has played a key role in driving operational alignment, enhancing execution discipline, and advancing strategic initiatives across Panasonic’s diverse business portfolio.He has also been closely involved in strengthening Panasonic’s engagement with key partners across the UAE, Saudi Arabia, and wider GCC markets – leading the company’s efforts to remain competitive and responsive in a rapidly evolving landscape.His appointment reflects Panasonic’s strategic approach to leadership—prioritizing continuity, internal capability, and a strong execution mindset to navigate both opportunities and challenges in the region.In his new role, Hardy will focus on sharpening execution across core business areas, strengthening Panasonic’s market position, and further deepening collaboration with partners and customers across the Middle East and Africa.Commenting on his appointment, John Hardy said:“Stepping into this role at this point in time is both a responsibility and an opportunity. The region continues to evolve at pace, and what will define success is our ability to stay focused, execute with discipline, and remain close to our customers and partners. Having worked across the business, I have a clear view of where we need to be sharper and where we can move faster. My priority is to ensure we are aligned, decisive, and consistent in how we deliver—because that is what builds long-term trust and performance.We have a strong foundation in the Middle East and Africa, and I am confident in our ability to build on it with clarity and purpose.”Panasonic operates across a wide portfolio in the region, spanning consumer products, B2B solutions, and industry-focused technologies. The company continues to leverage its regional presence, particularly in key GCC markets, to drive growth through strong partnerships, localized strategies, and consistent execution.With its regional headquarters in Dubai, Panasonic MEA remains focused on strengthening its position across priority markets while adapting to changing customer expectations and business environments.About the Panasonic GroupFounded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, devices, B2B solutions and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company. The Group reported consolidated net sales of 8,458.2 billion yen for the year ended March 31, 2025. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/ About Panasonic Middle East &amp; Africa:Panasonic Middle East &amp; Africa is regional Headquarters, responsible for Sales, Marketing, Supply chain, Customer service solutions, and Advertising functions. Website: http://www.panasonic.comSend us your press releases to pressrelease.zawya@lseg.comDisclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.</div></div>

6752

PCRHY

Panasonic Middle East & Africa has appointed John Hardy as CEO, succeeding Hirokazu Yoshida. Hardy, previously COO, will focus on enhancing execution and strengthening market position in the region. His leadership comes at a time of evolving market dynamics, emphasizing operational agility and continuity. Hardy aims to deepen collaboration with partners and customers while driving growth through localized strategies. Panasonic operates across various sectors, including consumer products and B2B solutions, with its regional headquarters in Dubai.

ZAWYA: Panasonic appoints John Hardy as CEO for Middle East & Africa