Chinese electric vehicle brand BYD is rapidly expanding in the South Korean market. BYD Korea announced on April 14 that its cumulative sales had reached 10,075 units as of March, officially breaking the 10,000-unit mark, and claimed to have set a record for &#34;the shortest time in the imported car industry,&#34; taking only 11 months, while Tesla took a total of three years to surpass the 10,000-unit threshold.
BYD Korea stated that since the official delivery of the first batch of customers began on April 14, 2025, it achieved this milestone in just 11 months. In contrast, Tesla Korea took over three years to break the 10,000-unit sales scale, and other major imported car brands also took several years to accumulate.
From the sales structure, individual buyers accounted for 79%, higher than the average of 65% in the imported car market. BYD pointed out that this indicates the brand is not relying on corporations or centralized procurement but is gradually gaining acceptance from general consumers. In terms of models, the &#34;Sealion 07&#34; accounted for the highest proportion among individual customers, reaching 51.5% (4,104 units); while in the corporate market, the &#34;ATTO 3&#34; was the most popular, accounting for 57.0% (1,200 units).
In terms of customer nationality distribution, 98% are South Korean consumers. BYD Korea emphasized that this represents the brand's growth primarily coming from local market demand rather than specific corporations or restrictive procurement. In terms of age structure, the main purchasing group is aged 40 to 50, with the 40-year-old group accounting for 34.6% and the 50-year-old group accounting for 30.8%, totaling 65%. In terms of gender, males accounted for 72%, while females accounted for 28%.
The regional distribution shows that the capital area (Seoul, Gyeonggi, Incheon) accounts for 47%, while non-capital areas account for 53%. The main sales regions are Gyeonggi (30.9%), Busan (12.9%), Incheon (8.0%), Seoul (7.9%), and Gyeongnam (6.3%). Among them, individual sales are highest in Gyeonggi, while corporate sales are primarily in Busan.
Further Reading: BYD enters the global top five, creating a new record for domestic cars, surpassing Ford and Honda, with pure electric winning over Tesla.
BYD Korea stated that product line expansion is one of the key factors driving sales growth. Since the launch of its first model, the ATTO 3, it has successively introduced the 530-horsepower mid-size sedan &#34;BYD Seal AWD&#34; and the mid-size SUV &#34;Sea Lion 7,&#34; driving cumulative sales to reach 6,107 units by the end of 2024.
This year, BYD continues to expand its product lineup, including the addition of rear-wheel-drive versions &#34;RWD&#34; and &#34;RWD Plus&#34; to the Seal series, and the launch of the small hatchback &#34;BYD Dolphin&#34; in dual versions, currently forming a product system of four models and eight configurations.
In terms of channels, BYD Korea is also rapidly expanding its sales and service network. Since the passenger car brand officially entered the South Korean market in January 2025, there were only 15 showrooms and 11 service centers, which have now expanded to 32 showrooms and 17 service centers
BYD Korea stated that it will continue to expand its network layout in 2026, aiming to increase to 35 showrooms and 26 service centers by the end of the year, while simultaneously improving operational efficiency and service quality at each location.
Extended Reading: Haidilao and Mixue Ice City set up in Indonesia, Chinese capital breaks through internal competition and goes overseas to seize the 270 million population dividend
Extended Reading:
BYD's CFO's annual salary exceeds 45 million, becoming the first &#34;ten million level&#34; in A-shares history to break the record.
【This article is authorized for reprint by &#34;TVBS News Network.&#34;】

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Chinese electric vehicle brand BYD has rapidly expanded in the South Korean market, announcing on April 14 that its cumulative sales reached 10,075 units as of March, setting a record for the "shortest time in the imported car industry," taking only 11 months, far surpassing Tesla's 3 years. Individual buyers account for 79%, with the main purchasing group being men aged 40 to 50. BYD emphasizes that brand growth primarily comes from local market demand, and the expansion of its product line is one of the key factors driving sales growth

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BYD entered South Korea, with sales exceeding 10,000 units in 11 months, setting the fastest record, far surpassing Tesla; middle-aged men become the main purchasing force