<div id="readability-page-1"><div> <h2>Key Points</h2><ul><li>As one of the world’s largest retailers, Amazon has had a front-row seat to the impact of tariffs. </li><li>Even dominant businesses with leading positions in various industries can see their share prices fluctuate wildly. </li><li>The “Magnificent Seven” stock soared since late March, so investors don’t have as much of an opportunity to buy the company for cheap. </li><li>These 10 stocks could mint the next wave of millionaires ›</li></ul>Amazon (NASDAQ: AMZN) might be a $2.7 trillion company with a gargantuan 2025 net sales base of $717 billion. However, it's still exposed to unpredictable economic forces, like tariffs. It's been just over one year since President Trump's &#34;Liberation Day&#34; tariff actions in early April 2025.What's more, volatility still impacts even the most valuable businesses, including this one. The &#34;Magnificent Seven&#34; stock is on a hot streak right now, soaring 25% since March 27 (as of April 16). But in the first half of February, shares tanked after the company revealed its $200 billion capital expenditure plan for 2026.Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an &#34;Indispensable Monopoly&#34; providing the critical technology Nvidia and Intel both need. Continue »Tariffs and volatility are on the minds of Amazon shareholders. In the face of these variables, is this business still a long-term buy?<img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg2NDk0NS9hbWF6b24tbmFtZS1vbi15ZWxsb3ctc2NyZWVuLWZpbHRlci13aXRoLXdhcmVob3VzZS1hbmQtdHJ1Y2staW4tYmFja2dyb3VuZF8tdGhlLW1vdGxleS1mb29sLnBuZyZ3PTcwMA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg2NDk0NS9hbWF6b24tbmFtZS1vbi15ZWxsb3ctc2NyZWVuLWZpbHRlci13aXRoLXdhcmVob3VzZS1hbmQtdHJ1Y2staW4tYmFja2dyb3VuZF8tdGhlLW1vdGxleS1mb29sLnBuZyZ3PTcwMA"/>Image source: The Motley Fool. <h2>Amazon's retail operations are performing at a high level</h2>Over the past year or so, tariffs have been a major driver of uncertainty, particularly among retailers. Amazon, with its massive online and physical presence, has had to navigate during a time of constant change with trade policy. The business has performed well.To deal with the tariff situation, Amazon and its sellers pre-purchased inventory last year. They've shifted supply chains. Sellers have also been forced to absorb any cost pressures.But the retail segment overall has been humming along, probably since it's difficult for consumers to change their behavior since they rely so much on the convenience, massive selection, and pricing Amazon offers. Revenue for online stores, physical stores, and third-party seller services rose 9%, 7%, and 10%, respectively, in 2025 on a year-over-year basis.Even though Amazon built itself on the early success of its e-commerce operations, the retail segment today might be an underappreciated part of the empire, given all the attention directed to Amazon Web Services and the company's ambitions in space. The growth can continue for a very long time. In the U.S., for example, physical shopping still accounts for more than 80% of the overall retail sector. Not all commerce will move online, of course, but there is no doubt potential for durable growth in the long run.<h2>Investors should try to take advantage of changing market sentiment</h2>Long-term investors understand that volatility can't be avoided. The cost of putting your portfolio in a position to achieve strong investment gains is to stomach the inevitable ups and downs. This is true even of the largest businesses, like Amazon.When the stock was trading 22% off its peak in late March, investors were staring at a fantastic opportunity to buy one of the highest-quality companies on the face of the planet. At the time, shares traded at 15.5 times 2025 operating cash flow. Today, that multiple has expanded to 19.1.I still believe investors should consider buying Amazon stock. It could produce a solid return over the next five years and beyond.<h2>Don’t miss this second chance at a potentially lucrative opportunity</h2> Ever feel like you missed the boat in buying the most successful stocks? Then you’ll want to hear this. On rare occasions, our expert team of analysts issues a “Double Down” stock recommendation for companies that they think are about to pop. If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves: <ul> <li>Nvidia: if you invested $1,000 when we doubled down in 2009, you’d have $523,131!*</li> <li>Apple: if you invested $1,000 when we doubled down in 2008, you’d have $51,457!*</li> <li>Netflix: if you invested $1,000 when we doubled down in 2004, you’d have $524,786!*</li> </ul> Right now, we’re issuing “Double Down” alerts for three incredible companies, available when you join Stock Advisor, and there may not be another chance like this anytime soon. See the 3 stocks » *Stock Advisor returns as of April 18, 2026. Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon. The Motley Fool has a disclosure policy. The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc. </div></div>

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Amazon, a leading retailer, faces challenges from tariffs and market volatility, impacting its stock performance. Despite a recent surge of 25% since late March, shares fell after announcing a $200 billion capital expenditure plan. The company has adapted by pre-purchasing inventory and shifting supply chains, resulting in revenue growth across its retail segments. Long-term investors are encouraged to consider Amazon stock for potential gains, despite the inherent market fluctuations. The retail segment remains strong, with significant growth potential as physical shopping still dominates the sector.

Tariffs, Volatility, and Amazon: Is It Still a Long-Term Buy?