<div id="readability-page-1"><div> <h2>Key Points</h2><ul><li>Nike insiders recently made big purchases of shares. </li><li>The news provided a short-term boost to the stock price. </li><li>The iconic shoe maker is still trying to complete its turnaround.</li><li>10 stocks we like better than Nike ›</li></ul>Amid a rough start to 2026, Apple CEO and Nike (NYSE: NKE) board member Tim Cook offered a pleasant surprise to Nike shareholders. On April 10, he purchased 25,000 shares. That was followed by CEO Elliott Hill purchasing more than 23,000 shares on April 13.Together, these purchases have provided a short-term boost to Nike's stock price. Does this kind of news make the stock a good long-term buy? On its own, probably not. Nike's future stock performance depends on more than just insider buying.Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an &#34;Indispensable Monopoly&#34; providing the critical technology Nvidia and Intel both need. Continue »<img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg2NjI3NS9nZXR0eWltYWdlcy01MDYzNTExOTgtMTIwMXg4NTEtMGQ5OTc2Yi5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="700" height="496" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg2NjI3NS9nZXR0eWltYWdlcy01MDYzNTExOTgtMTIwMXg4NTEtMGQ5OTc2Yi5qcGcmdz03MDA"/>Image source: Getty Images. <h2>What these latest moves mean</h2>Insiders typically have two purposes for buying shares. The first is that they are seeing the changes happening within the company and believe it is undervalued. After all, no one has a better look at what's happening than the CEO and members of the board.For an insider, buying shares can also be designed to signal confidence in the company. It can temporarily ease concerns, and that appeared to be what happened when Cook and Elliott purchased shares.<h2>What to consider before investing in Nike </h2>Nike is still in its turnaround phase, which means many challenges still lie ahead. It has been struggling with slumping sales in China and is trying to regain relevance in a very competitive market. If Nike shows progress in China, sees more momentum from new initiatives like its Mind platform, and keeps having sales climb in its football and running divisions, Nike could be an investment to consider. Just buying shares because insiders did, however, is not a great investing strategy. This will be a bumpy ride for some time, best suited for long-term investors who are ready to handle the highs and lows during the journey ahead. <h2>Should you buy stock in Nike right now?</h2> Before you buy stock in Nike, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nike wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $524,786!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,236,406!* Now, it’s worth noting Stock Advisor’s total average return is 994% — a market-crushing outperformance compared to 199% for the S&amp;P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors. See the 10 stocks » *Stock Advisor returns as of April 19, 2026. Jack Delaney has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple and Nike and is short shares of Apple. The Motley Fool has a disclosure policy. The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc. </div></div>

Nike insiders, including CEO Tim Cook and Elliott Hill, recently purchased significant shares, boosting the stock price temporarily. However, experts caution that this alone does not indicate a strong long-term investment, as Nike is still navigating challenges in its turnaround phase, particularly in China. While insider buying can signal confidence, potential investors should consider broader market conditions and the company's ongoing struggles before making decisions. Notably, Nike was not included in a recent list of top stock recommendations by The Motley Fool.

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Nike Insiders Bet Big on the Stock -- Should You Follow?