Tmall Enters Whole Vehicle Sales, Launches '10 Billion Car Subsidy' Plan
On April 24, Tmall announced a partnership with CHANGAN AUTOMOBILE to launch its first "Curated Premium Vehicle," the Changan Qiyuan All-New Q05 Laser Intelligent Edition. Simultaneously, Tmall initiated the '10 Billion Car Subsidy' program, adding three layers of subsidies on top of brand discounts: new vehicle price subsidy, exclusive channel purchase rights subsidy, and customized model configuration upgrade.
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