Pathos boosts AI PR platform with new CTO as tests show outperformance

Claim 55% Off TipRanksUnlock hedge fund-level data and powerful investing tools for smarter, sharper decisions Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks Pathos Communications Limited ( (GB:NEWS) ) has issued an update. Pathos Communications, an AIM-quoted PR technology group serving SMEs with a pay-on-results model, has built its service around proprietary AI tools that streamline client acquisition, content creation and media placement across traditional and digital channels. The company’s focus on AI-supported workflows has underpinned rapid growth and multiple rankings among Europe’s fastest-growing firms. The firm has reported early internal test results showing its AI “virtual publicist” Pressella booking roughly five to seven times more sales meetings than human colleagues using similar resources, and it has formed a dedicated development team to advance its PathosMind and Pressella platforms toward general availability. To steer this next phase, Pathos has appointed veteran technology executive Scott Feltham as chief technology officer, embedding him in daily operations to scale the company’s AI capabilities, support revenue growth and reinforce its positioning as a PR technology leader. More about Pathos Communications Limited Pathos Communications plc is a technology-enabled, human-led public relations company focused on democratising access to established news publications for SMEs and micro-SMEs worldwide. Operating a differentiated pay-on-results model rather than long-term retainers, it targets the more than 400 million smaller businesses that typically have limited PR budgets and need cost-efficient media exposure. The company uses proprietary AI-driven platforms, PathosMind and Pressella, to help connect with clients, generate ideas, conduct market research and produce news articles with minimal human input. Pathos distributes client content across established news outlets, digital media, TV and podcasts, and has been recognised by the Financial Times, Deloitte and UBS as one of Europe’s fastest-growing advertising, marketing and professional services firms. Average Trading Volume: 45,547 See more insights into NEWS stock on TipRanks’ Stock Analysis page.