Trip.Com to Support China in Becoming World's Largest Inbound Tourism Market, Chairman Says
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Trip.Com Group aims to attract 200 million overseas tourists to China in the next five years, positioning the country as the world's largest inbound tourism market. The company plans significant investments in Europe to promote Chinese tourism, having already attracted 20 million tourists last year. Strategies include promotional booths at airports, influencer marketing, and appointing Jackie Chan as a cultural ambassador. Inbound tourism is expected to drive China's economic growth, despite challenges like language barriers and limited understanding of China among foreign visitors.
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