Starbucks Launches Restructuring Under ‘Back to Starbucks’ Strategy

Claim 55% Off TipRanksUnlock hedge fund-level data and powerful investing tools for smarter, sharper decisions Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks The latest update is out from Starbucks ( (SBUX) ). On May 13, 2026, Starbucks’ board approved new steps under its “Back to Starbucks” strategy, aimed at revitalizing its coffeehouses and enhancing the customer experience to support long-term growth and value creation. The company is targeting $2 billion in cost savings, and has shifted its international operations so that nearly 90% of its coffeehouses are now licensed, sharpening its asset-light approach abroad. Under a newly approved restructuring plan, Starbucks will streamline its domestic and international support organization and non-retail facilities, while simplifying future operations at its Starbucks Reserve and Roastery locations by applying lessons from core stores. The company expects most actions to be completed by fiscal year-end, incurring about $400 million in restructuring charges in fiscal 2026, including roughly $280 million in non-cash impairments tied to long-lived and lease assets and $120 million in cash costs mainly for employee separation as it optimizes its global support structure. The most recent analyst rating on (SBUX) stock is a Buy with a $120.00 price target. To see the full list of analyst forecasts on Starbucks stock, see the SBUX Stock Forecast page. Spark’s Take on SBUX Stock According to Spark, TipRanks’ AI Analyst, SBUX is a Neutral. The score is primarily held back by weakened recent profitability and high financial leverage (negative equity and large debt). Offsetting those risks are strong technical momentum and a constructive earnings outlook, supported by raised FY2026 guidance and improving comps/margins, while valuation remains a constraint due to the high P/E. To see Spark’s full report on SBUX stock, click here. More about Starbucks Starbucks Corporation is a global coffeehouse operator in the food and beverage industry, best known for its specialty coffee drinks, beverages, and related café offerings. The company runs a mix of company-operated and licensed stores worldwide, with its international business increasingly structured around a predominantly licensed coffeehouse model. Average Trading Volume: 7,740,229 Technical Sentiment Signal: Buy Current Market Cap: $121.3B For an in-depth examination of SBUX stock, go to TipRanks’ Overview page.