Ford Takes Aim At Tesla And BYD In Europe With New Electric Hatchback, SUV Roadmap

benzinga_article
2026.05.22 07:48
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Ford CEO Jim Farley announced plans to expand in Europe with seven new vehicles, including the Ranger Super Duty and all-electric Transit City van. The lineup features a new multi-energy Bronco, an electric hatch, a small electric SUV, and two rally-bred crossovers. This move comes as competitors like Tesla and BYD see significant sales growth in the region. Additionally, Ford introduced a subsidiary, Ford Energy, to manufacture energy storage systems, aiming for a $10 billion valuation.