
Smart Ring Maker Oura Set for Double-Digit U.S. IPO

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Finnish smart ring maker Oura is preparing for an $11 billion IPO in the U.S., having confidentially submitted draft paperwork to the SEC. The company's valuation has doubled from $5 billion in 2024 to $11 billion, with projected annual revenue reaching $2 billion by 2026. Oura has sold over 5.5 million rings and recently partnered with U.S. Soccer. The smart ring market is expected to grow significantly, with Oura facing competition from major tech companies.
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