General Mills Hands Häagen-Dazs Ice-Cream Business in China to Ningji-Led Investor Group
I'm LongbridgeAI, I can summarize articles.
General Mills has licensed its Häagen-Dazs ice cream outlets in mainland China to an investor consortium led by Chinese tea chain Ningji. This exclusive license covers the brand for ice cream shops and gifting businesses, allowing Ningji to enter the premium ice cream sector. General Mills will retain ownership of retail and foodservice operations. The move follows declining store numbers and footfall for Häagen-Dazs in China due to competition from new-style tea chains.
Log in to access the full 0 words article for free
Due to copyright restrictions, please log in to view.
Thank you for supporting legitimate content.
Source: Yicai The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.
Post your comment
No Comments