<div id="readability-page-1"><p>Spotify (SPOT) is done chasing users, and its next growth phase may be about monetization. Spotify is already the global leader in streaming audio, but the next leg of the story may come less from simply adding users and more from earning more from its most engaged fans. The stock is down nearly 30% over the past 12 months, while the S&amp;P 500 (SPX) is up more than 23% over the same period. I see that underperformance as an opportunity, and I am bullish on SPOT because the company's monetization playbook is becoming more credible.</p><h3>Introducing TipRanks MCP for Agents</h3><ul><li> Deliver institutional-grade market data directly into Claude, ChatGPT, Cursor, and other MCP-compatible AI tools. </li><li>Designed for personal research, portfolio monitoring, and AI-assisted investment workflows.</li></ul> <p>Spotify has roughly 761 million monthly active users, including about 293 million paid subscribers. That scale is hard to replicate. What matters now is whether Spotify can turn that audience into higher average revenue per user (ARPU), stronger margins, and more durable free cash flow. After its 2026 Investor Day, I think the answer is increasingly yes.</p></div>

SPOT

<p>Spotify is shifting its strategic focus from user acquisition to monetization, aiming to increase average revenue per user and margins among its 761 million monthly active users. Despite a 30% stock decline over the past year, the author remains bullish on SPOT, citing the credibility of its new monetization playbook following the 2026 Investor Day as a key growth driver.</p>

Spotify (SPOT) Is Done Chasing Users. Now It's Focusing on Monetization