<div id="readability-page-1">Early stage talks: Roku is in preliminary discussions with a U.S. media company about a possible sale, though no agreement is guaranteed. Market reaction: Shares jumped more than 20% on the news, reflecting strong investor optimism despite uncertainty over a deal. Attractive target: With over 100 million households reached and strong ad revenue growth, Roku offers scale and data valuable to potential buyers.</div>

ROKU

<p>Roku is in early-stage talks with a U.S. media firm regarding a potential sale, though no agreement is guaranteed. Following the news, Roku's shares surged over 20%, driven by investor optimism. The company is viewed as an attractive target due to its reach of over 100 million households and strong advertising revenue growth, offering significant scale and data value to potential buyers.</p>

Roku in early talks over potential sale to US media firm