I'm LongbridgeAI, I can summarize articles.Tmall's Double 11 sales kicked off on October 20, reaching a record scale. Leveraging AI technology, it assists brands in gaining insights into demand and improving efficiency. The number of 88VIP members has reached 64 million. JD.com saw double-digit growth in the number of users placing orders on the first day of its 11.11 event, launching the "Good Quality and Affordable" strategy and the "333" service plan to address pain points such as hidden fees
Alibaba (09988)’s Tmall and JD.com (09618) have kicked off the battle for the "Double 11" shopping festival.
The Tmall Double 11 Carnival officially went on sale on October 20, attracting over a million global brands and 72 million products, marking a new high in scale. This year, Tmall has further increased its support for brands, helping them seize the most important growth opportunities of the year. Driven by Alibaba’s full-stack AI capabilities, Tmall helps brands unlock unprecedented consumer insights, improve operational efficiency, and build more sustainable growth momentum.
Liu Bo, President of Tmall, stated that regardless of how times change, business always comes from users and from demand. The greatest value provided by AI lies in its deeper and longer-term understanding of consumer demand: "You have already prepared for consumers before they even realize it." Moving from satisfying demand to creating demand is the irreplaceable core competitiveness of brands. Taotian’s AI capabilities are continuously upgrading, and Tmall flagship stores are not only the main operational stronghold for brands today but will also be the primary platform for brands to embrace AI and seize future opportunities.
This year, Tmall’s Double 11 presale started at 8 p.m. on October 15, with the official sales period beginning at 8 p.m. on October 20. For 88VIP members, who represent Tmall’s highest spending power, they can choose the denomination of consumption vouchers, allowing consumers to enjoy more discounts according to their needs. As of June this year, the number of 88VIP members reached approximately 64 million, recording double-digit year-on-year growth.
JD.com Sees Double-Digit Growth in First-Day Order Placers
JD.com’s 11.11 event fully launched at 8 p.m. on October 12, achieving double-digit year-on-year growth in the number of users placing orders on the first day. Supported by straightforward discounts, professional and attentive quality services, and refreshed experiences brought by AI technology, consumer enthusiasm for shopping has remained high.
At the JD.com 11.11 "Good Quality and Affordable" press conference held today, the JD Service Panorama made its debut. Currently, JD.com has aggregated over 100 specialized service products, focusing on core life scenarios such as home living, travel, and health, while also addressing emerging demands in elderly care, pet care, and AI, providing consumers with high-quality services covering all aspects of life.
Meanwhile, addressing potential concerns consumers may have regarding service consumption, JD Service has newly launched the "333" Plan: Focusing on three major industry pain points—hidden fees, inconsistent service quality, and lack of after-sales support—it establishes three standards across three dimensions: price transparency, service standardization, and after-sales guarantee. Directly tackling the crux of opacity, irregularity, and irresponsibility in the service industry, JD.com has issued three major service commitments to provide users with deterministic services through professionalism.