<span class="HighlightShare-hidden"></span><div id="RegularArticle-RelatedQuotes"><div><p>In this article</p></div><ul><li>NFLX<div id="RegularArticle-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"></span></div></li></ul></div><div id="ArticleBody-InlineImage-106871832"><div><div><div></div></div><div><div>In this photo illustration the Netflix logo in the App Store seen displayed on a smartphone screen.</div><div>Rafael Henrique | SOPA Images | LightRocket | Getty Images</div></div></div></div><div><p>After years of resisting advertisements on its streaming service, Netflix is now &#34;quite open&#34; to offering lower priced tiers with ads, co-CEO Reed Hastings said Tuesday. </p><p>Hastings has long been opposed to adding commercials or other promotions to the platform but said during the company's pre-recorded earnings conference call that it &#34;makes a lot of sense&#34; to offer customers a cheaper option. </p><div></div><p>&#34;Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription,&#34; Hastings added. &#34;But as much as I am a fan of that, I am a bigger fan of consumer choice and allowing consumers who would like to have a lower price and are advertising tolerant to get what they want makes a lot of sense.&#34;</p><p><em><strong>This is a breaking news story. Please check back for updates.</strong></em></p></div><div id="ArticleBody-MobileAdhesion"></div>

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<p>Hastings has long been opposed to adding commercials or other promotions to the platform but said Tuesday that it "makes a lot of sense.</p>

Netflix is exploring lower-priced, ad-supported plans after years of resisting