
Reports Say Microsoft Considered Selling Bing To Apple To Replace Google

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Microsoft Corp. was in talks with Apple Inc. around 2020 for a possible sale of its Bing search engine, Bloomberg reported citing people with knowledge of the matter. Microsoft executives met with Apple officers, but the talks never reached an advanced stage, the report said. Apple is said to have had concerns about Bing's ability to compete with Google in quality and capabilities.
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