Yoho Group Holdings Limited operates as a business-to-consumer e-commerce company in Hong Kong, the People’s Republic of China, and internationally. It engages in the provision of online and offline e-commerce retail services in various product categories, including digital entertainment, mobile, home, kitchen and major appliances, lifestyle products, computers, beauty and personal care products, and others. The company also operates retail stores in Kwun Tong, Cheung Sha Wan, and Causeway Bay. In addition, it is involved in the offline wholesale and trading of consumer electronics and home appliances.