Moutai Chairman: In 2026, appropriately reduce the launch of high value-added products, allowing product prices to follow the market

Moutai Group Chairman Chen Hua stated at the national distributor symposium that in 2026, the company will appropriately reduce the launch of high value-added products to ensure that product prices align with market conditions and promote market-oriented transformation. Moutai will ensure a reasonable and stable product structure by dynamically balancing product launch volumes and price market reforms, preventing price speculation. At the same time, Moutai will build an integrated online and offline channel network to enhance channel vitality and ensure consumers receive official genuine products