Games Software

Sega Sammy Holdings Inc.

6460

Sega has cancelled its Super Game project after five years and an investment of ¥100 billion, as revealed in its fiscal year 2026 financial results. The initiative aimed to innovate in the gaming industry but struggled in the competitive free-to-play market, leading to underperformance of new titles. Sega is shifting focus back to established franchises, planning to release several full games in the coming years, including reboots of popular titles. The cancellation reflects a broader trend in the industry where companies reassess their strategies after unsuccessful ventures.

Rolling Out

Sega cancels Super Game and ditches free-to-play

Sega Sammy to Cancel 3.47% of Shares in Treasury Stock Reduction

Tip Ranks

Sega Sammy to Cancel 3.47% of Shares in Treasury Stock Reduction

NDAQ

NTDOY

GAMR

ESPO

HERO

BNGE

Nintendo Co. Ltd. ADR (NTDOY) rose 5.85% to $14.30 on a strong trading day, outperforming competitors like Hasbro, Sega Sammy, and Take-Two. The NASDAQ Composite Index increased by 1.38%, while the Dow Jones rose by 0.50%. Despite the gain, Nintendo's ADR remains 42.62% below its 52-week high of $24.92 reached on August 18. Trading volume was significantly higher than its 50-day average, reaching 7.3 million shares.

- Nintendo Co. Ltd. ADR (NTDOY) increased by 5.85% to $14.30 on a positive trading day, with the NASDAQ up 1.38% and the Dow Jones up 0.50%.  
- The stock's rise ended a two-day decline but remains 42.62% below its 52-week high of $24.92 reached on August 18th.  
- Trading volume reached 7.3 million shares, surpassing the 50-day average of 2.9 million shares, indicating heightened investor interest.

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NASDAQ Composite Index

Nintendo

Dow Jones Industrial Average

Invesco Nasdaq 100 ETF

Wedbush ETFMG Video Game Tech ETF

Fidelity Nasdaq Composite Index ETF

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VanEck Video Gaming and eSport ETF

Global X Video Games & Esports ETF

Invesco QQQ Trust

Invesco Leisure & ENT ETF

First Trust S-Network Streaming and Gaming ETF

Nintendo Co. Ltd. ADR Outperforms Competitors On Strong Trading Day

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On March 2, 2026, a pop-up store named "Gacha & Catch" will be returning to Santa Monica, California. The store is a collaboration between Japan Entertainment One Inc. (a subsidiary of Mitsubishi Corporation), TOMY Company, Ltd., and SEGA Corporation. The store's presence is expected to bring its distinctive appeal to the area once again.

Unusual Whales

SHIJIA TECH

"Japanese arcade "Gacha & Catch" reopens in Santa Monica on March 14 with exclusive items including SONIC & FRIENDS."

Former Sega president Hidetoshi Sato passed away on February 13 at the age of 75. He was known as the "Father of Hardware," leading the development of multiple generations of consoles from the SG-1000 to the DC, and served as president from 2001 to 2003. Hidetoshi Sato was born in 1950 and joined Sega in 1971, participating in the development of all classic game consoles and witnessing the entire journey of Sega's gaming consoles

Donews

Former SEGA President Hidetoshi Sato has passed away at the age of 75

Macquarie has reaffirmed a Hold rating on Sega Sammy Holdings (SGAMF) with a price target of Yen2,500. Analyst Hiroshi Yamashina has an average return of -2.9% and a 32.73% success rate. Additionally, TipRanks also rated Sega Sammy Holdings as Hold, while another report upgraded it to Buy on the same day.

Macquarie Reaffirms Their Hold Rating on Sega Sammy Holdings (SGAMF)

Sega Sammy Holdings (TSE:6460) reported a Q3 2026 loss of ¥19.6 billion, with revenue at ¥134.1 billion. Despite a trailing 12-month revenue growth of 5.8%, the company faces pressure on margins and profitability. Bulls forecast a 44.34% annual earnings growth, while bears highlight the volatility in EPS and recent losses as challenges. The stock trades below its DCF fair value and analyst targets, raising concerns about its uncovered dividend and profitability risks. Investors are advised to consider long-term trends and the company's growth potential amidst current losses.

Simplywall

Sega Sammy Holdings (TSE:6460) Q3 Loss Of ¥19.6b Tests Bullish Earnings Recovery Narrative

TTWO

Nintendo Co. Ltd. ADR (NTDOY) fell 5.16% to $13.79 on Thursday, underperforming the market amid a broader decline, with the NASDAQ down 2.03% and the Dow Jones down 1.34%. This drop ended a four-day winning streak and left the ADR 44.66% below its 52-week high of $24.92 reached on August 18. Competitors like Hasbro, Sega Sammy, and Take-Two also experienced declines.

- The Nintendo Co. Ltd. ADR (NTDOY) dropped 5.16% to $13.79 on a negative trading day, as the NASDAQ Composite Index fell 2.03% and the Dow Jones Industrial Average decreased by 1.34%.  
- This decline ended a four-day winning streak for the stock and left it 44.66% below its 52-week high of $24.92, reached on August 18th.  
- Other competitors like Hasbro Inc., Sega Sammy Holdings Inc., and Take-Two Interactive Software also experienced declines on the same day.

Hasbro

Take-Two Interactive Software

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SPDR S&P Software

iShares Core S&P US Growth

Proshares UltraPro Short QQQ ETF

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Schw Us L-Cp Grw

Pro Ultrshort Qqq

ProShares Ultra QQQ

Nintendo Co. Ltd. ADR Falls Thursday, Underperforms Market

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Nintendo Co. Ltd. ADR (NTDOY) rose 2.05% to $14.44 on Tuesday, marking its third consecutive day of gains, despite a mixed trading session in the stock market. The Dow Jones increased by 0.10%, while the NASDAQ fell by 0.59%. However, Nintendo's ADR remains 42.05% below its 52-week high of $24.92. In comparison, competitors like Hasbro, Sega Sammy, and Take-Two Interactive saw higher gains. Trading volume was 2.1 million, below the 50-day average of 2.6 million.

Nintendo Co. Ltd. ADR Rises Tuesday, Outperforms Market

Nintendo Co. Ltd. ADR (NTDOY) rose 1.77% to $13.82 on Friday, breaking a three-day losing streak, while the NASDAQ and Dow Jones indices also saw gains. Despite this increase, the ADR remains 44.54% below its 52-week high of $24.92. Compared to competitors, Nintendo outperformed Hasbro and Sega Sammy, while Take-Two Interactive saw a slight rise. Trading volume reached 3.5 million, surpassing the 50-day average of 2.5 million.

Nintendo Co. Ltd. ADR Rises Friday, Still Underperforms Market

Sega Sammy Holdings Inc.(6460.JP)

Sega cancels Super Game and ditches free-to-play

Sega Sammy to Cancel 3.47% of Shares in Treasury Stock Reduction

Nintendo Co. Ltd. ADR Outperforms Competitors On Strong Trading Day

"Japanese arcade "Gacha & Catch" reopens in Santa Monica on March 14 with exclusive items including SONIC & FRIENDS."

Former SEGA President Hidetoshi Sato has passed away at the age of 75

Macquarie Reaffirms Their Hold Rating on Sega Sammy Holdings (SGAMF)

Sega Sammy Holdings (TSE:6460) Q3 Loss Of ¥19.6b Tests Bullish Earnings Recovery Narrative

Nintendo Co. Ltd. ADR Falls Thursday, Underperforms Market

Nintendo Co. Ltd. ADR Rises Tuesday, Outperforms Market

Nintendo Co. Ltd. ADR Rises Friday, Still Underperforms Market