New Blue Ocean for IP Operating Companies? Hello Kitty Parent Sanrio Launches Game Brand
Wallstreetcn·
- Sanrio has announced the establishment of a new gaming brand, "Sanrio Games," with plans to release 10 games over the next three years, investing approximately 10 billion yen.
- The first game will launch this fall for the Nintendo Switch, while the company expects short-term losses of around 2 billion yen per project, which they claim will not significantly impact overall performance.
- This move reflects a broader trend among Japanese IP holders diversifying their revenue, with Sanrio also working on a Hello Kitty-themed movie set for global release in July 2028.