Tech giants go prime time in the fight for China's biggest audience

China's top tech firms, including ByteDance, Tencent, and Alibaba, are vying for sponsorship at the 2026 Spring Festival Gala, a major marketing event. ByteDance seeks exclusive AI terms, complicating negotiations. Emerging brands like Rokid and Dreame also aim for exposure. The gala, a key advertising platform, has historically driven product adoption and market dominance.