What will TV look like in three years? Media insiders share their predictions
CNBC·
- CNBC's Future of TV survey gathered insights from 10 media executives and industry leaders to forecast the television landscape over the next three years.
- Insiders predict continuous declines in cable subscribers, rising demand for hyper-personalized advertising, and the ongoing convergence of Silicon Valley tech platforms with traditional entertainment.
- Executives also foresee the expansion of free ad-supported streaming television and potential market gains driven by live sports and new cross-platform content aggregators.
