Kia launches a ‘full-scale attack’ as its first EV storms into Japan’s forbidden land
Electrek·- Kia has launched its first electric vehicle, the PV5, marking its entry into the Japanese market. - This move aims to challenge dominant local brands such as Toyota, Honda, and Nissan, which hold around 90% of new-car sales. - Kia intends to leverage the gap left by Japanese automakers that have been slow to adopt electric vehicles, primarily focusing on hybrids.